> ## Documentation Index > Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt > Use this file to discover all available pages before exploring further. # Listings & Local Presence > Score every Google Business Profile location, fix what's missing, and track your presence across the major directories **Marketing > Listings** shows how complete your business profiles are where customers search — and exactly what to fix. Each connected Google Business Profile (GBP) location gets its own health-and-action card: a Listing Score with a full breakdown, your live profile data (hours, categories, attributes, contact info), profile warnings straight from Google, and a directory-presence section covering the listings beyond Google. Listings reads from your Google Business Profile connection. Connect one under **Marketing > SEO > Connections** first — see [Connect Google Business Profile](/how-tos/connect-gbp). Day-to-day profile work like reviews and posts stays in **Marketing > SEO > Local (GBP)**; this page is about health and completeness. ## The Listing Score Every location is scored 0–100 on profile completeness. The checks are weighted toward the fields with the largest local-ranking impact — primary category, hours, phone, website, and description count most. | Check | Why it matters | | ------------------------- | ------------------------------------------------------------------- | | Business name | Exact real-world business name — no keyword stuffing | | Address | A complete storefront address anchors local rankings | | Phone number | Must match the number on your website (NAP consistency) | | Website link | Drives clicks and ties your site to the listing | | Primary category | The single strongest local ranking factor | | Additional categories | Cover every service you actually offer | | Business hours | Listings without hours lose "open now" searches entirely | | Business description | A 750-character description with your services and area | | Service area / storefront | Tell Google where you serve | | Attributes | Accessibility, amenities, payments — filters customers actually use | A summary strip above the cards shows the **average Listing Score** across your locations plus the same four 30-day profile numbers Google reports: impressions, calls, direction requests, and website clicks. Each card also charts the score's daily history, so you can see a fix move the needle. A check whose data couldn't be read yet shows as **(not checked yet)** and is left out of the score's math entirely — a temporary read failure never moves your score. ## Fixing what's flagged The **What to fix** list on each card shows every failing check with the action that actually fixes it: * **Edit** — phone, hours, website, description, and attributes open in an edit drawer. Changes are validated with Google before they're applied, and the score recomputes after you save. * **Draft with AI / Fix with AI** — for the description, categories, service area, and attributes, the assistant proposes the exact value and applies it only after you approve. Nothing touches your profile without a confirmation. * **Create task / Edit on Google** — business name and address are deliberately not one-click: editing them triggers Google's re-verification of the listing. Instead, Hiveku creates a tracked task and links you to Google to make the change there knowingly. ## Attributes audit Below the fix list, the **attributes audit** compares every attribute Google offers for your location's category against the ones you've set — often the cheapest local-visibility win available. You'll see how many are set of how many are available, with the top gaps named. **Review attributes** opens the edit drawer; **Fix with AI** has the assistant recommend which genuinely apply, then set them after you approve. ## Performance Expand the **Performance** section on any card to see that location's profile metrics — the same impressions, calls, direction requests, and website-click data Google reports, without leaving the page. ## Profile warnings from Google When Google itself flags a problem with the listing, it appears as a chip on the card: * **Not verified** — the listing hasn't completed Google's verification, which limits how it appears in search. * **Duplicate flagged by Google** — Google believes another listing represents the same place. * **Marked temporarily closed / permanently closed** — the listing's open status, worth checking if it's wrong. ## How fresh the data is Hiveku snapshots each location's profile automatically several times a day, and every card shows when its data was last updated. * Click **Refresh** on a card to pull the latest data immediately. If nothing changed you'll see "Already up to date." * Google rate-limits profile reads; if a refresh hits the limit, the card tells you how long to wait and keeps showing the saved data. * If a sync fails, the card shows **"Sync issue — showing the last saved data"** with its date. You always see your last known-good profile, never a blank page. ## Directory presence Local visibility isn't only Google. The **Directory coverage** section on each card tracks where else the listing lives, with a **Directories score** of its own. Every entry is labeled with how Hiveku knows it: * **detected via scan** — found by the Google Maps presence scan * **confirmed** — the directory's reviews are actively syncing into Hiveku * **self-reported** — you marked the directory set up on its own console ### Google Maps presence scan Click **Scan Google Maps** to check the public Maps footprint for your business against your profile. The scan reports whether the public listing is **claimed or unclaimed**, whether the **public data matches your profile**, and any **possible duplicate listings** that would split your reviews and confuse ranking. Results come from a third-party Maps data snapshot, which can lag reality slightly. Scans are limited to one per location per 24 hours, and Hiveku re-runs the scan for you automatically each month. ### The directory checklist For directories Hiveku doesn't sync automatically — **Apple Business Connect**, **Bing for Business**, **Yelp**, and **Facebook** — each card gives you a guided checklist. Set a status per directory (**Not set up**, **In progress**, **Live**, **Verified**, or **Not applicable**) and jump to its console with one click. Marking a directory **Not applicable** removes it from the Directories score entirely. For Bing, use **Import from Google** inside Bing for Business — it verifies automatically and keeps the Bing listing in sync with your Google one. If a directory's reviews already sync into Hiveku's reputation tools (Yelp, Facebook), the row shows **confirmed** with its live review count — no manual status needed. ### NAP consistency helpers Directories are checked against each other by name, address, and phone (NAP), so every listing should match exactly. Use **Copy NAP block** — or the per-field copy buttons — to paste identical values into each directory console. If you track local keywords, the card also shows how many of them the location currently appears in the local pack for, with a **Rank tracking** link into the SEO workspace for the detail. ## Connection states The page distinguishes "not set up yet" from an actual problem: You'll see an empty state pointing to **Marketing > SEO > Connections**. Nothing is wrong — there's just no profile to score yet. See [Connect Google Business Profile](/how-tos/connect-gbp). A profile that's authorized but has no location picked shows **"Connected — pick a location to finish setup."** Nothing is broken; finish the location selection from the SEO connections tab and the card fills in. If a business genuinely has no GBP, mark it as such from the **Local (GBP)** tab's empty state in the SEO workspace. Listings then shows **"No Business Profile for this client"**, and the missing profile is skipped in reports, health checks, and AI analysis instead of being reported as a problem. Undo it from the same place if that changes. A failed sync doesn't reset the card — it keeps the last saved snapshot with its date and offers a **Retry**. If the issue persists, check the connection under **Marketing > SEO > Connections**. ## Multiple locations * **Add location** adds another location from the same connected Google account, so multi-location businesses get one card per location. * With more than three locations, a **Filter locations** box appears above the cards. * The summary strip notes when it's averaging a subset ("showing X of Y"). ## Listings in reports and digests Listing health flows into your client-facing reporting automatically: client reports include a **listings section**, and the weekly SEO digest calls out locations that need attention — a score below 70 (naming the worst missing field), an unverified listing, or a Google-flagged duplicate. ## The Listings Assistant Click **Ask AI** to open the Listings Assistant alongside the page. It sees your locations, states, and scores, and every **Fix with AI** button seeds it with a ready-to-go prompt. Changes it proposes are applied only after you approve them. ## What's Next? Link a verified GBP location so Listings has something to score. Where Listings fits alongside paid search, social, and streaming TV. Pair local visibility with organic search data. The unified paid-media dashboard.