> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising (PPC) Overview

> One dashboard to track, compare, pause, budget, and report on every ad platform — search, social, and streaming TV — with an AI strategist on every page

Hiveku Advertising pulls every ad platform you run — paid search, paid social, and streaming TV — into one unified dashboard. Instead of logging into six ad managers to check spend, you track, compare, pause, budget, and report across all of them from **Marketing > PPC**. A docked PPC AI strategist reads your live campaigns and performance and can shift budgets or pause campaigns through chat.

<Info>
  Hiveku tracks and manages your campaigns; most campaigns are still built in each platform's native ad manager, then Hiveku syncs them in for cross-platform tracking, control, and reporting. See [Managing Campaigns](/advertising/campaigns).
</Info>

## What you can do

* **See everything in one view** — every connected platform's campaigns together: spend, impressions, clicks, CTR, conversions, CPA, and ROAS, with per-platform breakdowns alongside the unified totals.
* **Take action from the dashboard** — pause or resume a campaign (the change is pushed to the native platform), adjust daily or lifetime budgets, and drill into ad sets and individual ads with creative previews.
* **Report to clients** — pick a date range (7d, 30d, 90d, or custom) and export CSV for client-ready reports.
* **Let the AI strategist help** — a docked PPC AI reads your connected campaigns and recommends budget shifts, and can pause or adjust campaigns through chat (destructive actions still confirm).

## Supported platforms

Connect as many as you run. Everything lands in the same unified dashboard.

<Tabs>
  <Tab title="Search & Social">
    | Platform                 | What it covers                                                                             |
    | ------------------------ | ------------------------------------------------------------------------------------------ |
    | **Google Ads**           | Search, Display, YouTube, Shopping, Performance Max                                        |
    | **Microsoft (Bing) Ads** | Bing, Yahoo, and the Microsoft Audience Network                                            |
    | **LinkedIn Ads**         | B2B campaigns across the LinkedIn feed                                                     |
    | **TikTok Ads**           | TikTok in-feed campaigns — plus a broad set of operations the AI can drive                 |
    | **Meta Ads**             | Facebook and Instagram (uses a separate app from Meta social)                              |
    | **ChatGPT Ads**          | OpenAI's ad surface — connect by pasting an API key                                        |
    | **Amazon Ads**           | Sponsored Products, Brands, and Display on Amazon.com — plus Streaming TV (one connection) |
  </Tab>

  <Tab title="Streaming TV">
    | Platform                | What it covers                                                            |
    | ----------------------- | ------------------------------------------------------------------------- |
    | **Vibe**                | Streaming TV across Hulu, Disney+, ESPN, Peacock, Tubi, and 500+ channels |
    | **Amazon Streaming TV** | Sponsored TV across Prime Video, Fire TV, Freevee, and Twitch             |

    Streaming TV (CTV) campaigns track alongside your search and social spend, so you can compare a Hulu placement against a Google Search campaign in the same table. See [Streaming TV (CTV)](/advertising/streaming-tv).
  </Tab>
</Tabs>

<Note>
  **Amazon is one connection, four ad products.** Connecting Amazon Ads once brings *all* of it — Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV — into the dashboard, each campaign labeled by ad product. No separate connections per product.
</Note>

<Note>
  **Search visibility, too.** Google Search Console and Google Business Profile connect the same one-click way for organic search and local visibility. They live alongside PPC in the marketing suite — see [Connecting Ad Accounts](/advertising/connecting-accounts).
</Note>

## How connecting works

Most platforms use **Connect with Hiveku** — sign in once and pick your ad account from a picker. There's no developer setup: the OAuth apps are Hiveku-owned.

* **ChatGPT Ads** is the exception — paste an API key and the account is auto-detected.
* **Meta Ads** uses a separate app from Meta social; connecting your own ad account (Standard Access) is all that's needed.
* Prefer your own developer app? A **use your own app** (BYOK) path is available for the OAuth platforms.

Full platform-by-platform steps are in [Connecting Ad Accounts](/advertising/connecting-accounts).

## How data flows in

Hiveku pulls campaigns and metrics from each platform automatically on a periodic sync, and you can hit **Sync** any time. Campaigns you create in a native ad manager show up in Hiveku within a few minutes, and every row links back to the native platform.

<Warning>
  Reporting lag varies by platform — Google within hours, Meta up to 24 hours, TikTok 6–12 hours — and spend can differ slightly from a native dashboard due to timezone differences. "Today's" numbers are always incomplete; compare yesterday or last week for accurate trends.
</Warning>

## Explore the section

<CardGroup cols={2}>
  <Card title="Connecting Ad Accounts" icon="plug" href="/advertising/connecting-accounts">
    Connect Google, Microsoft, LinkedIn, TikTok, Meta, and ChatGPT Ads — one-click or bring your own app.
  </Card>

  <Card title="Streaming TV (CTV)" icon="tv" href="/advertising/streaming-tv">
    Run and track connected-TV campaigns with Vibe and Amazon Streaming TV.
  </Card>

  <Card title="Managing Campaigns" icon="chart-line" href="/advertising/campaigns">
    The unified dashboard — pause, resume, budget, drill into ads, and export reports.
  </Card>

  <Card title="AI Strategist" icon="robot" href="/advertising/ai-strategist">
    The docked PPC AI that recommends budget shifts and acts on your campaigns through chat.
  </Card>
</CardGroup>

## Where to start

<CardGroup cols={2}>
  <Card title="Connect your first ad account" icon="bolt" href="/advertising/connecting-accounts">
    Sign in once, pick your ad account, and watch campaigns sync into the dashboard.
  </Card>

  <Card title="Manage what's already running" icon="bullhorn" href="/advertising/campaigns">
    Compare platforms side by side, then pause losers and fund winners.
  </Card>

  <Card title="Add streaming TV" icon="tv" href="/advertising/streaming-tv">
    Extend beyond search and social into connected-TV placements.
  </Card>

  <Card title="Put the AI to work" icon="robot" href="/advertising/ai-strategist">
    Ask the strategist where your budget is underperforming.
  </Card>
</CardGroup>

## What's Next?

<CardGroup cols={2}>
  <Card title="Connect Ad Accounts" icon="plug" href="/advertising/connecting-accounts">
    Platform-by-platform connection guides
  </Card>

  <Card title="Manage PPC Campaigns" icon="layer-group" href="/how-tos/manage-ppc-campaigns">
    Hands-on walkthrough of the unified dashboard
  </Card>
</CardGroup>