> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Streaming TV & CTV Ads

> Run connected-TV campaigns across Hulu, Disney+, Prime Video, and 500+ streaming channels — tracked in the same PPC dashboard as your search and social ads

Streaming TV (also called connected TV, or CTV) puts your brand in front of viewers watching on-demand and live streaming services — Hulu, Disney+, Prime Video, and hundreds more. Hiveku connects to two streaming-TV ad platforms and folds their campaigns into the same **Marketing > PPC** dashboard you use for Google, Meta, and TikTok.

<Info>
  Streaming TV is an advanced advertising capability. Connect a platform from **Marketing > PPC > Connections**, the same place you wire up your search and social ad accounts.
</Info>

## The two ways to run streaming-TV ads

Hiveku supports two streaming-TV platforms. Which you pick comes down to the inventory you want to reach.

<CardGroup cols={2}>
  <Card title="Vibe" icon="tv">
    Self-serve streaming TV across **Hulu, Disney+, ESPN, Peacock, Tubi**, and 500+ channels. Sign up, connect, and launch without an approval gate.
  </Card>

  <Card title="Amazon Streaming TV" icon="amazon">
    Amazon's Sponsored TV inventory across **Prime Video, Fire TV, Freevee, and Twitch**. Requires an Amazon Ads access approval before your first campaign.
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Vibe">
    **Inventory:** streaming TV across Hulu, Disney+, ESPN, Peacock, Tubi, and 500+ channels.

    **Access:** self-serve. There's no approval gate — once you connect, you can build and launch campaigns.

    **Where campaigns are built:** create the campaign in Vibe's own ad manager, then Hiveku tracks and manages it. Every campaign row links back to Vibe.

    **What Hiveku does:** pulls your campaigns and their spend and impression metrics into the unified PPC dashboard, and lets you pause, resume, and adjust budgets from Hiveku.
  </Tab>

  <Tab title="Amazon Streaming TV">
    **Inventory:** Amazon Sponsored TV across Prime Video, Fire TV, Freevee, and Twitch.

    **Access:** Amazon requires an access approval before you can run Sponsored TV for the first time. Connect the account in Hiveku, then complete Amazon's approval before launching — see the note below.

    **Where campaigns are built:** create the campaign in Amazon's ad console, then Hiveku tracks and manages it. Every campaign row links back to Amazon.

    **What Hiveku does:** syncs your Sponsored TV campaigns plus their spend and impression metrics into the unified PPC dashboard, and lets you pause, resume, and adjust budgets from Hiveku.
  </Tab>
</Tabs>

<Warning>
  Amazon Streaming TV needs an Amazon-side access approval before your first campaign. Connecting the account in Hiveku is quick; getting Amazon Sponsored TV enabled on your Amazon Ads account is a separate step Amazon controls. Connect early so the approval is done by the time you're ready to launch.
</Warning>

<Note>
  Connecting Amazon brings **all** its ad products, not just TV. Your **Sponsored Products, Sponsored Brands, and Sponsored Display** campaigns (Amazon.com shopping ads) sync into the main [Campaigns](/advertising/campaigns) dashboard from the same connection — this page focuses on the streaming-TV side.
</Note>

## Connecting a platform

Path: **Marketing > PPC > Connections**

<Steps>
  <Step title="Open Connections">
    Go to **Marketing > PPC** and open the **Connections** tab. You'll see every ad platform Hiveku supports, streaming TV included.
  </Step>

  <Step title="Connect with Hiveku">
    Click **Connect with Hiveku** on Vibe or Amazon Streaming TV. You sign in once with the platform, then pick the ad account you want from a picker. Hiveku owns the underlying apps, so there's no developer setup on your side.
  </Step>

  <Step title="Complete any access approval">
    For Amazon, make sure Sponsored TV access is approved on your Amazon Ads account. Vibe is self-serve and has no approval step.
  </Step>

  <Step title="Confirm the sync">
    Once connected, Hiveku begins pulling your campaigns. Any existing streaming-TV campaigns appear in the dashboard within a few minutes.
  </Step>
</Steps>

<Tip>
  Prefer to use your own developer app? Both OAuth platforms support a "use your own app" (BYOK) path in the connect flow. Most teams use **Connect with Hiveku** and never touch it.
</Tip>

## What you can do

Once a streaming-TV platform is connected, its campaigns behave like any other row in the PPC dashboard.

<CardGroup cols={2}>
  <Card title="Unified reporting" icon="chart-line">
    Spend and impressions — the core streaming-TV metrics — sit alongside your search and social campaigns, with per-platform breakdowns next to the unified totals.
  </Card>

  <Card title="Automatic sync" icon="rotate">
    Hiveku syncs campaigns and metrics periodically, and you can hit **Sync** any time. New campaigns created on the platform appear within a few minutes.
  </Card>

  <Card title="Pause & resume" icon="circle-play">
    Toggle a campaign's status from Hiveku and the change is pushed to Vibe or Amazon.
  </Card>

  <Card title="Adjust budgets" icon="sliders">
    Edit daily or lifetime budget in the campaign row; the change pushes to the native platform on save.
  </Card>

  <Card title="Drill into creatives" icon="photo-film">
    Open a campaign to see its ad sets and individual ads with creative previews.
  </Card>

  <Card title="Export for clients" icon="file-csv">
    Export metrics as CSV for client reports and side-by-side platform comparisons.
  </Card>
</CardGroup>

<Note>
  Streaming-TV campaigns are built in the platform's own ad manager (Vibe or Amazon), then Hiveku tracks and manages them — pause, budget, and report. Every campaign row links back to the native platform for the controls Hiveku doesn't expose.
</Note>

## The PPC AI strategist

The docked PPC AI on **Marketing > PPC** reads every connected campaign, streaming TV included. Ask it to compare spend across your platforms, surface where impressions are trending, or shift budget — and it can pause or adjust campaigns through chat. Destructive actions always ask you to confirm first.

## Reporting notes

* **Metrics lag varies by platform.** Streaming-TV reporting isn't instant — give recent numbers time to settle before reading them as final.
* **Spend can differ from the native dashboard.** Timezone differences between the platform's ad account and your project can shift a day's spend. Widen to a 7-day range to smooth it out.
* **Streaming TV is impression-led.** CTV campaigns are measured primarily on spend and impressions (reach and awareness) rather than clicks — that's the nature of the format, not a Hiveku limitation.

## Related: search and local visibility

Streaming TV covers the awareness end of your marketing. For search and local presence, Google Search Console and Google Business Profile connect the same one-click way.

<CardGroup cols={2}>
  <Card title="SEO" icon="magnifying-glass" href="/how-tos/seo">
    Track rankings and search visibility for your site.
  </Card>

  <Card title="Connect Google Business Profile" icon="location-dot" href="/how-tos/connect-gbp">
    Manage your local presence and posts.
  </Card>
</CardGroup>

## What's Next?

<CardGroup cols={2}>
  <Card title="Manage PPC Campaigns" icon="bullhorn" href="/how-tos/manage-ppc-campaigns">
    Work every platform's campaigns from one dashboard.
  </Card>

  <Card title="Connect Google Ads" icon="google" href="/how-tos/connect-google-ads">
    Add search and display alongside your streaming TV.
  </Card>

  <Card title="Connect Meta Ads" icon="facebook" href="/how-tos/connect-meta-ads">
    Wire up Facebook and Instagram advertising.
  </Card>

  <Card title="Connect TikTok Ads" icon="tiktok" href="/how-tos/connect-tiktok-ads">
    Add short-form video campaigns to the mix.
  </Card>
</CardGroup>