> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Marketing Overview

> Broadcast newsletters, drip sequences, and audience-driven campaigns with an AI marketing coach on every page

Hiveku Email Marketing is a full marketing ESP built into the dashboard. It covers the work an in-house marketer does day to day: building audiences from your CRM, designing reusable templates, scheduling broadcasts, running multi-step nurture sequences, and keeping a close eye on sender reputation. Every page in the product is wrapped by an AI Email Coach that can draft copy, segment lists, audit deliverability, and run A/B tests for you.

## How this differs from Hiveku's other email tools

Hiveku has three places where the word "email" shows up. They solve different problems and you'll usually use more than one of them.

| Product                              | What it's for                                                                          | Who triggers a send                           | Where you find it                                        |
| ------------------------------------ | -------------------------------------------------------------------------------------- | --------------------------------------------- | -------------------------------------------------------- |
| **Hiveku Email**                     | Transactional, app-triggered messages — password resets, receipts, magic links, alerts | Your deployed app via API/SDK                 | [`/email/overview`](/email/overview)                     |
| **Outbound**                         | 1-on-1 cold email sequences for sales prospecting (Smartlead-powered)                  | Sales rep launching a sequence to a lead list | [`/marketing/outbound-email`](/marketing/outbound-email) |
| **Email Marketing** *(this product)* | Broadcasts, newsletters, and drip sequences to people who opted in to your brand       | You, on a schedule, to an owned audience      | `/dashboard/marketing/email/`                            |

<Info>
  Rule of thumb: if the recipient is a customer or subscriber and the email is *marketing*, you're in the right place. If it's a 1-on-1 cold pitch from a sales rep, that's [Outbound](/marketing/outbound-email). If it's an automated app message like "your password was changed," that's [Hiveku Email](/email/overview).
</Info>

## The five areas

Email Marketing is organized into five sub-pages under `/dashboard/marketing/email/`:

<CardGroup cols={2}>
  <Card title="Audiences" icon="users" href="/email-marketing/audiences">
    Static rosters and dynamic segments built from CRM filters.
  </Card>

  <Card title="Campaigns" icon="paper-plane" href="/email-marketing/campaigns">
    One-off broadcasts with scheduling and A/B testing.
  </Card>

  <Card title="Templates" icon="palette" href="/email-marketing/templates">
    Reusable HTML designs with live preview and a quality check.
  </Card>

  <Card title="Sequences" icon="list-ol" href="/email-marketing/sequences">
    Multi-step drip flows triggered by tags, forms, or workflows.
  </Card>

  <Card title="Deliverability" icon="shield-check" href="/email-marketing/deliverability">
    Bounce, complaint, and reputation metrics with AWS pause guards.
  </Card>
</CardGroup>

## The AI Email Coach

A docked AI sidebar (about 380px wide, toggleable, open by default) lives on every Email Marketing page. It's a marketing coach, not a generic chatbot — it knows your audiences, your past campaigns, and your brand voice.

What it does:

* **Drafts campaigns** end-to-end — pick an audience, gather story candidates from your content library, propose subjects, render HTML.
* **Builds audiences** from natural-language descriptions ("paid users in California who haven't opened in 30 days").
* **Audits deliverability** when bounce or complaint rates drift, and recommends fixes.
* **Runs A/B tests** by drafting two subject lines, splitting your audience 50/50, and reporting winners after 48 hours.
* **Reads memory** from your `branding`, `content`, and `customer_avatar` domains so messaging stays on-brand without re-briefing.

Read more in [Using the AI Email Coach](/email-marketing/email-coach).

## Built on a verified-domain SES pipeline

Sending uses Amazon SES under a domain you verify. That means:

* **Your domain, your reputation** — DKIM, SPF, and DMARC sign under `yourcompany.com`. No shared pools.
* **RFC 8058 one-click unsubscribe** — Every send carries a `List-Unsubscribe` header and a visible footer link, so you stay compliant with Gmail and Yahoo bulk-sender requirements.
* **AWS-level deliverability tooling** — Bounce and complaint events stream into the deliverability dashboard, and the coach refuses to schedule sends if your account is approaching SES pause thresholds.

If you haven't verified a domain yet, start at [Email > Domains](/email/domains) — the same domain registry powers transactional and marketing sends.

## Cross-agent delegation

Email Marketing isn't an island. AI agents in Content, Branding, and PPC can hand work to the Email Coach, and vice versa:

* A Content agent finishing a blog post can ask Email to draft a newsletter that features it.
* A Branding agent updating your color palette can push the new colors into your email templates.
* A PPC agent launching a campaign can ask Email to spin up a retargeting nurture for visitors who didn't convert.

You don't wire any of this manually — the coaches share a memory layer and call each other through normal chat.

## Where to start

<CardGroup cols={2}>
  <Card title="Send your first campaign" icon="rocket" href="/how-tos/send-first-email-campaign">
    End-to-end walkthrough from CSV import to scheduled send.
  </Card>

  <Card title="Build a dynamic audience" icon="filter" href="/how-tos/build-dynamic-audience">
    Segment your CRM by behavior, attributes, and tags.
  </Card>

  <Card title="Set up a drip sequence" icon="diagram-project" href="/how-tos/setup-drip-sequence">
    A welcome series your AI coach can author for you.
  </Card>

  <Card title="Diagnose deliverability" icon="stethoscope" href="/how-tos/diagnose-deliverability">
    Triage bounce or complaint spikes step by step.
  </Card>
</CardGroup>