> ## Documentation Index > Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt > Use this file to discover all available pages before exploring further. # Map Your Customer Journey > Describe your business and let the AI build a journey map with stages, a customer profile, pictures and content ideas, then read and edit each stage A customer journey map lays out the steps a customer takes with you, from first noticing you to buying again: what they feel, what worries them, where they meet you, and what you could put in front of them at each step. Hiveku can build a first map from a few sentences about your business, and you edit it from there. This guide builds a journey for Northwind's online store, where home brewers buy whole-bean coffee and subscriptions, edits one of its stages, and stops before **Publish**. ## Start a new journey **1. Open Customer Journey Maps** In the left rail, click **Marketing**, then the **Customer Journey Maps** card. ![The Customer Journey Maps card, outlined, next to the Ideal Customer Profiles card on the Marketing page](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-01-hub-card-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=3e3c7b11731d848bd6fa2446ce7f65f7) **2. Click New Journey Map** ![Customer Journeys, Every journey as a funnel, with Last 30 days, Last 90 days and the New Journey Map button outlined](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-02-new-map-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=a9aeff5826b6b26201e3a70fd74bbc58) **3. Describe your business** **Start a new journey** offers ready-made journeys for five kinds of business, **Start blank** for an empty map you build yourself, and **Describe your business**. Under **Describe your business**, say what you sell and who buys it, then click **Create my journey**. Hiveku starts from the closest ready-made journey and has the AI tailor it to you. ![Start a new journey with the Local Service Business, Online Store, B2B / SaaS, Coaching / Courses and Urgent-Need Service cards and Start blank; under Describe your business, the outlined text We are Northwind Coffee Roasters, a small-batch roaster in Portland, Oregon. Our online store sells whole-bean coffee to home brewers across the US, as single bags and as subscriptions every two or four weeks., and the Create my journey button outlined](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-03-describe-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=4906dcbb2a32affc5c68fb6f8de45bc1) ## Let the AI fill it in The journey opens with the **AI Marketing Assistant** on the left already at work. It renames the journey, rewrites every stage for your customers, links the customer profile that fits best, sets what to measure at each stage, makes a picture for each stage, and proposes content for each one. The row of checks above the map shows how far it is: **Stages**, **ICP**, **Checkpoints**, **Images** and **Assets**. If it stops before everything has a check, click **Finish the missing pieces** on the right of that row and it carries on by itself. Northwind's first run stopped after the name and the checkpoints, and **Finish the missing pieces** completed the rest; the whole build took about 20 minutes. ![The checklist Stages 0/6, ICP missing, Checkpoints 6/6, Images 0/6, Assets 0/6 and Videos 0/2, with the Finish the missing pieces button outlined](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-04-missing-pieces-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=b486937975f678ad2c629240bf5603e9) When it is done, each stage on the map has its picture, its feelings and pain points, and **Proposed by AI** content ideas. The customer profile it linked is at the top left; **+ Add ICP** adds another. ![The checklist with Stages 6/6, ICP, Checkpoints 6/6, Images 6/6 and Assets 6/6 outlined, the linked profile Maya Chen with + Add ICP outlined, and the first stage, Scrolling Past, outlined: a picture, 2 checkpoints, a description, three feelings, 3 pain points and three Proposed by AI ideas with Accept and Dismiss](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-05-filled-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=612e1900d25b9d71afa87259d1992913) Under **Proposed by AI** on a stage, click **Accept** to keep an idea or **Dismiss** to drop it. ## Edit a stage **1. Switch to Cards** Click **Cards** at the top for one card per stage, which is easier to read and edit than the map. **Canvas** brings the map back. ![The journey's header with its name, 6 stages, Canvas, the Cards button outlined, + Stage, Diagnose, ROI, the Publish button outlined, and Save](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-07-header-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=b668b70bf6450e426813a0d8a8a320ed) **2. Open the stage's details** On a stage, click **Story details**. It lists the stage's **Emotions**, **Pain Points**, **Touchpoints** (where the customer meets you at this step), **Content Opportunities** and **Ad Opportunities**. To change the stage's description, click its text above **Story details** and type. **3. Add or remove a line** Click **+ Add touchpoint** (or **+ Add emotion**, **+ Add pain point** and so on), type it and press Enter. The **×** on a line removes it. Northwind added "Roast date shown in the cart" to the **Cart in Hand** stage. Changes save on their own. ![Cart in Hand's story details: Emotions, Pain Points, and Touchpoints (4) with the new Roast date shown in the cart outlined and + Add touchpoint outlined](https://mintcdn.com/locusdigital/4q9lWgbbx6etDjWv/images/how-tos/content/journey-06-edit-stage-closeup.webp?fit=max\&auto=format\&n=4q9lWgbbx6etDjWv\&q=85\&s=32f0b745039cde39f5f4ae73fd584efc) To add a stage, click **+ Stage** at the top; the trash can on a stage's card deletes it. ## Publish when it is ready **Publish** marks this version of the journey as the live one, and results from then on are measured against it. **ROI** shows the journey's funnel, deals and revenue. Northwind stopped here, because no deals have come through this journey yet to measure. ## Good to know * **Picking a ready-made journey** also has the AI tailor it. Choose **Start blank** to build every stage yourself. * **Pictures and videos.** The AI makes one picture per stage. When the build is complete, it also starts short videos for two key stages if your plan includes video clips (the checklist shows **Videos**), and those clips count toward your monthly allowance. * **AI credits.** Building the journey and **Finish the missing pieces** are AI runs and use your AI credits, like any request to the AI. * **Diagnose** asks the AI for the weakest stage and how to fix it; the assistant on the left answers any other question about the journey. * **More:** [Create an Ideal Customer Profile](/how-tos/content/ideal-customer-profile) for the customers your journeys are built around. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.