> ## Documentation Index > Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt > Use this file to discover all available pages before exploring further. # Design an Email in the Visual Builder > Start from a ready-made design, change the words, add your own photos and the reader's name, and check how it looks on a phone The visual builder puts an email together from blocks: headings, text, photos, buttons and a footer. You start from a design in the gallery, change what you need, and save it as a template that any campaign can use. This guide builds Northwind Monthly, Northwind's November newsletter about a new coffee from Huila, Colombia, with a photo from its media library. ## Start from a design **1. Open Templates** Click **Marketing** in the left rail, then the **Email Marketing** card, then the **Templates** tab. Click **Browse gallery** to start from a ready-made design. (**New template** starts from a short starter email instead.) ![Marketing email with the Templates tab outlined, and the Browse gallery and New template buttons outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-01-templates-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=437a1f3b6904989e73caec10a2645b1b) **2. Pick a design** Each design shows its blocks in order. Click **Use this template** on the one you want. Northwind picks **Simple Newsletter**: a heading, an intro, two stories and a footer. Your own copy of the design opens in the visual builder. ![The Simple Newsletter design with its blocks Heading, Text, Divider, Heading, Text and Button, and the Use this template button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-02-gallery-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=640eb13878b7d5b03df93e53bc4ef24e) ## Change the words Click any block in the email, or its line in the **Document** list at the bottom right. The panel on the right shows that block's settings: for a heading, its **Content**, **Level** and **Align**. Type your words in **Content** and the email changes as you type. **Move up** and **Move down** change the block's place in the email, and **Delete block** removes it. Northwind changes the second heading to New this month: Colombia Huila. ![The builder with the heading New this month: Colombia Huila outlined in the email, its Content outlined in the Edit Heading panel, and the same heading outlined in the Document list](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-03b-edit-block-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=71fc36bad113027b2d1eebc4a27812d7) The **Footer** block at the bottom starts with Your Company: type your business name there. Keep its **Unsubscribe** link and the address in it, which fills in your mailing address when the email is sent. Hiveku won't send a campaign whose footer is missing either. ## Add a photo **1. Add an Image block** Click **Back to add blocks** at the top of the right panel. Click a block to add it to the end of the email, or drag it into the **Document** list to drop it in a particular place. Click **Image**. ![The block list: Hero, Heading, Text, Image, Button, Divider, Spacer, Columns (2-3), Social links, Footer, Quote, Card, List, Stats and more below, with Image outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-03-add-blocks-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=f5d0227d01ecd8b911a4c0d36d685c81) **2. Choose the photo** In the Image block's settings, click **Browse media library**. Your media library opens on **My Assets**. Click a photo, then **Insert Media**. ![The media library on My Assets with a mountainside coffee farm photo selected and outlined, and the Insert Media button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-04-choose-image-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=78a23385d5202d25840b48095bff697c) **3. Describe it** Type a short description in **Alt text**. Screen readers read it out, and it shows when an inbox blocks images. ![The Image settings with the chosen photo, the Browse media library button outlined, and Alt text A coffee farm on a mountainside in Huila, Colombia, outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-05-image-block-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=450dd3daf4c77ef6365ab63c692f879e) **4. Put it in place** The new block is added at the end. Click **Move up** until it sits where you want it. Northwind puts the photo under the Colombia Huila heading. ![The email with the heading Northwind Monthly, the greeting, the heading New this month: Colombia Huila and the coffee farm photo selected below it](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-06-image-in-place-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=4c3546f8b2881a31a5cc46d27622ac4d) ## Greet each reader by name Click **Tokens** at the top right to see the merge tokens, such as `{{first_name}}` for the reader's first name. Click a token to copy it, then paste it into a Text, Heading or Footer block. When the email is sent, each reader sees their own details in its place. Northwind's intro reads `Hi {{first_name}}, here is what is fresh at the roastery this month.` ![The Tokens button outlined and the Merge tokens list open: first\_name outlined, then last\_name, full\_name, email, phone, job\_title and lifecycle\_stage](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-08-merge-tokens-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=54c8deaa772e60e9f13e6edf550e5ede) ## See it on a phone Click **Preview** above the email to see it as it will be sent, then **Mobile** to see it at phone width. **Design** takes you back to editing. **Preview as: Sample data** shows the tokens as they are. Click it and pick one of your contacts to see the email with their details filled in. ![The builder in Preview with Preview and Mobile outlined, showing the email narrow: Northwind Monthly, the greeting, the Colombia Huila heading and the photo](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-07-mobile-preview-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=2afb9253c2e1422beb64c09127acad8e) ## Save and name it The builder saves your template by itself a couple of seconds after each change, and shows the time it last saved. **Save now** saves straight away. The **Quality** button shows the template's score out of 100 from Hiveku's quality and spam-risk check. ![The top of the right panel: Tokens, the Quality: 100 button outlined, Send test, and the Save now button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/design-09-quality-save-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=745321bfcc76ce3159f1bc23a2a63003) To name the template, click **Back to template** at the top left. Type a **Name** and a **Description**, and click **Save**. Northwind names it Northwind Monthly: November. **Open visual builder** takes you back to the blocks. ## Good to know * **See it in an inbox.** Start a campaign from the template and use its **Test send** (see [Create, Test and Send an Email Campaign](/how-tos/email-marketing/send-a-campaign)). The builder's own **Send test** isn't working yet. * **Templates are reusable.** A campaign that starts from a template keeps the template's design, and every new campaign can start from it again. * **Next:** [Build an Audience to Email](/how-tos/email-marketing/build-an-audience). * **More:** [Templates](/email-marketing/templates) covers every template setting. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.