> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Get Set Up to Send Marketing Email

> Verify the domain your marketing email comes from, add your mailing address and switch on sending, so your first campaign can go out

You can design emails, build audiences and draft campaigns from your first day. Before anything goes out, Hiveku needs three things, each done once: a sending domain you have verified, a postal address for your email footers, and marketing switched on for your account.

This guide sets up sending on Northwind: it shows mail.northwindroasters.com, the domain Northwind sends from, adds news.northwindroasters.com to walk through a new domain's DNS records, and checks the mailing address.

## Open the Email Marketing settings

Click **Marketing** in the left rail, then the **Email Marketing** card, then the **Settings** tab.

![Marketing email with the tabs Campaigns, Audiences, Templates, Sequences, Deliverability and Settings, with Settings outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-01-settings-tab-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=495baf44d98b38b50e5a69f7cd4ac9fd)

At the top, **Monthly marketing emails** shows how many marketing emails your plan includes each month and how many you have used. Campaigns and sequences count toward it.

![Monthly marketing emails: Your plan includes 250,000 marketing emails a month, and 0 are used](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-02-allowance-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=1648c8bb8859c5a0af8ca2638bdadc9e)

## Add your sending domain

**1. Start a new domain**

Under **Sending domains**, click **Add domain**.

**2. Name the domain**

Type the domain in **Domain name**. Use a subdomain of your website's domain, with a word such as `mail.` or `send.` in front of it: it keeps the reputation of your marketing email apart from your everyday email, and its records can't disturb the email you already receive.

Under **What will this domain send?**, choose the Marketing option (newsletters and campaigns), then click **Add domain**.

![Domain name news.northwindroasters.com outlined, What will this domain send? set to Marketing, newsletters and campaigns, outlined, and the Add domain button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-04-add-domain-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=f48d8b2607b22e0ca315e85e3ba4ced1)

**3. Add the records where your DNS is hosted**

The next page lists the DNS records for your domain. Sign in where your domain's DNS is hosted (often where you bought the domain) and add each record with its **Type**, **Name / Host** and **Value**. The copy button beside each value copies it exactly.

* Three **CNAME** records whose names contain `_domainkey`. They are required: they prove the email comes from you.
* A **TXT** record for SPF and a **TXT** record named `_dmarc` for DMARC. They are strongly recommended for reaching the inbox.
* An **MX** and a **TXT** record named `bounces.` in front of your domain. They line SPF up with your own domain, which strict inboxes such as Gmail and Yahoo look for.

![Verification pending for news.northwindroasters.com, and DNS records with three CNAME records and a TXT record, each with Type, Name / Host and Value, and the first record's copy button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-05-dns-records-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=eee0d238bcbc12e96397f227863832ed)

> [!WARNING]
>
> The last two rows of the list repeat the SPF and DMARC records under a shorter name. A domain can have only one SPF record and one DMARC record, so add the first of each and skip those two rows.

When you have added them, click **I've added the records** at the bottom of the page.

![The I've added the records button, outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-06-added-records-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=74da8fa7e88d900804df3349334e2776)

**4. Check that it is verified**

Back on **Settings**, the new domain shows **Pending**. Hiveku usually finds the records within minutes, though DNS changes can take up to 72 hours. Click the refresh icon in the domain's row to check again.

![Sending domains with news.northwindroasters.com, Marketing, Status Pending and DKIM Pending outlined and the refresh icon outlined, above mail.northwindroasters.com, Verified](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-07-pending-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=35c811188c65d8ed83992794c8809cab)

Right after you add a domain, its **DKIM** column can show **Failed** before the first check. Click the refresh icon and it changes to **Pending**.

Once the records are found, **Status** and **DKIM** both show **Verified**, and the domain is marked **Marketing-ready**: your campaigns and sequences can send from it. The first domain you add is your **Default**.

![mail.northwindroasters.com with the Default and Marketing tags, Marketing-ready outlined, and Status Verified and DKIM Verified outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-03-verified-domain-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=ec3a769bf85ade73e5ee3cbdc70749d1)

## Add your mailing address

The law in the US (CAN-SPAM) requires a postal address in the footer of every marketing email. Under **Mailing address** on the same tab, fill in **Street address**, **City**, **State / Region**, **ZIP / Postal code** and **Country**, then click **Save address**.

Your email footers fill the address in for you. Hiveku won't send a campaign until it is saved, and it also prints on your invoices.

![Mailing address with Street address, City, State / Region, ZIP / Postal code and Country United States, and the Save address button outlined](https://mintcdn.com/locusdigital/ziwTwL4_x1DsGfIY/images/how-tos/email-marketing/send-08-mailing-address-closeup.webp?fit=max\&auto=format\&n=ziwTwL4_x1DsGfIY\&q=85\&s=799c56549f3acb9184e5a932725b90ea)

## Switch on sending

Until your account is ready to send, the **Campaigns** tab starts with **Get set up to send** and three steps: **Verify a sending domain**, **Add a mailing address** and **Activate marketing**. You can build everything in the meantime; only sending waits.

When the first two steps are done, tick the statement that everyone on your lists asked to hear from you, then click **Activate**. Sending is switched on at once. Email marketing is included on every paid plan.

Northwind's account is already active, so its **Campaigns** tab no longer shows the steps.

## Good to know

* **One domain per kind of email.** **What will this domain send?** also offers Notifications and Commerce, so your app email and your invoices can each have a domain of their own. A problem with one then never affects the others.
* **Removing a domain.** Click the trash can icon in its row, then **Delete**. Domains belong to your whole account, so this removes it everywhere you send from it.
* **Next steps:** [Design an Email in the Visual Builder](/how-tos/email-marketing/design-an-email), [Build an Audience to Email](/how-tos/email-marketing/build-an-audience) and [Create, Test and Send an Email Campaign](/how-tos/email-marketing/send-a-campaign).
* **More:** [Before you can send](/email-marketing/setup-checklist) covers what each step unlocks, and [Domains](/email/domains) covers sending domains in detail.


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