> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hiveku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# See Where Visitors Drop Off Before They Contact You

> Follow the path from your home page to your contact or quote page, see how many people make it to each step, and which pages they move between

Most visitors leave before they get in touch. Knowing where they leave tells you what to fix: a page nobody finds, a step that loses people, a form nobody reaches. Your site's analytics shows this as a **funnel**, the steps toward getting in touch, and as **journeys**, the pages people actually move between.

This guide uses the website of Locus Digital, a marketing agency, with real visitor numbers.

## Open your site's analytics

Click **Websites** in the left rail, then **⋮** on the site's card, then **Analytics**. Pick the dates at the top right, such as **Last 90 Days**.

## Build a funnel of your own steps

**1. Open Funnels**

Click **Funnels**. Choose **Custom Steps** from the list at the top right, then click the gear next to it.

**2. List the pages in order**

Under **Funnel Steps**, type the pages a visitor passes on the way to getting in touch, in order, separated by commas. Start with **/** for the home page, for example **/,/our-work,/contact-us,/free-quote**. Click **Apply**.

**3. Read where people leave**

Each step shows how many visitors reached it. Under each step, **dropped** is how many left before it, and **continued** is the share who went on to the next step.

![Conversion Funnel with Custom Steps chosen, outlined; Funnel Steps /,/our-work,/contact-us,/free-quote and Apply, outlined; Entry 12,040, Completed 7; Homepage 12,040 visitors, /our-work 66 visitors with 11,974 dropped (99%) and 20% continued, outlined, /contact-us 13 visitors, and /free-quote 7 visitors](https://mintcdn.com/locusdigital/pYH9W-h7Su53t3km/images/how-tos/websites/df-01-funnel-closeup.webp?fit=max\&auto=format\&n=pYH9W-h7Su53t3km\&q=85\&s=dd5f45c0d12bf72eee279261a3a08e28)

Home page to quote request

Here, almost everyone who lands on the home page leaves without opening **Our work**. That's the step to fix first: a clearer button on the home page, or a quote form people can reach from it.

The ready-made funnels in the list, such as **Homepage → Contact**, assume pages called /about and /contact. If your pages have other names, use **Custom Steps**.

## See the paths people really take

Click **Journeys**. **Page Flow** lists the most common moves from one page to the next, with how many sessions took each. **Entry Pages** shows where people arrive, and **Exit Pages** where they leave.

![Journeys tab, outlined; User Journeys: Sessions 40,891, Avg Pages/Session 1, Top Flows 10; Page Flow, Entry Pages and Exit Pages; and the flows Homepage to Contact Us 19 (9%), outlined, Homepage to Free Quote 12, Contact Us to Homepage 9, one page name hidden to Homepage 7, Homepage to Our Work 7](https://mintcdn.com/locusdigital/pYH9W-h7Su53t3km/images/how-tos/websites/df-02-journeys-closeup.webp?fit=max\&auto=format\&n=pYH9W-h7Su53t3km\&q=85\&s=2b90b76eed06efc9019b428a0a3bad0f)

The most common paths

A path you expected but don't see, such as **Homepage → Free Quote**, means people aren't finding that link.

## Good to know

* **See what people click.** **More**, **Heatmap** shows where visitors click on a page, and **Rage** and **Dead** show clicks that went nowhere. **Recordings** replays real visits.
* **Your numbers in general:** see [Track Site Analytics](https://docs.hiveku.com/how-tos/track-analytics.md).


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