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Every page under /dashboard/marketing/email/ ships with an AI Email Coach docked in the right sidebar — about 380px wide, toggleable, open by default. The coach is a marketing strategist, not a generic chatbot. It knows your audiences, past campaigns, brand voice, and customer profile, and it operates inside guardrails that protect your sender reputation. The subtitle on the launcher reads “Email Marketing Expert”.

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What the coach does

Five things, primarily:
  • Drafts campaigns — From a one-line brief like “announce the new pricing page to paid users”, the coach picks a template, drafts subject + preheader + body, suggests a send time, and stages the campaign for your review.
  • Builds audiences — From a sentence like “engaged customers in California who haven’t been mailed in 30 days”, the coach composes the dynamic filter, runs a preview, and saves the audience.
  • Audits deliverability — On request or automatically when metrics drift, the coach diagnoses bounce/complaint spikes and recommends concrete fixes.
  • Suggests A/B tests — Drafts subject-line variants for any campaign you’re composing and runs the 50/50 split + 48-hour winner flow.
  • Reviews subject lines — Lints subjects in real time against length, spam pattern, and historical open-rate data.

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Where it appears

The sidebar is on every email page — audiences, campaigns, templates, sequences, deliverability — and is context-aware:
  • Open the campaigns page and the coach is already primed to talk about your campaigns.
  • Open a specific draft campaign and the coach reads the current subject, body, and audience selection.
  • Open the deliverability dashboard and the coach has the latest bounce/complaint numbers in context.
You toggle the panel from the icon in the top right of any email page. State persists per user — close it on one page and it stays closed across the rest of your session.

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Reading memory across domains

The coach reads from several memory domains automatically — you don’t pass anything explicitly:
  • branding — color tokens, logo, voice/tone guide, do-and-don’t lists. Keeps drafted emails on-brand.
  • content — your blog posts, case studies, landing pages, and product copy. Used as source material when assembling newsletters.
  • customer_avatar — your ICP and persona research. Tunes copy and angle to the right audience.
  • email (its own domain) — your campaign history, template library, what’s worked, what hasn’t.
This is what makes cross-agent delegation work. When the Content agent finishes a blog post, the Email Coach already knows about it and can draft a newsletter that features it without you re-pasting the URL.

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Example prompts

Use these as starting points — the coach handles plain-English variations of all of them. Audiences:
  • Build an audience of paid users in California who opened the last 3 newsletters.
  • Show me the audiences I haven’t used in 90 days so I can clean up.
  • I need a re-engagement audience — people who haven’t opened in 60 days but were active before.
Campaigns:
  • Draft the April newsletter. Pull our three most recent blog posts as story candidates.
  • Write a launch announcement for the new dashboard. Send it to paid users on the highest plan.
  • Schedule this for the best day/time for our paid newsletter audience.
Templates:
  • Make a fresh newsletter template using our new brand colors.
  • Run a quality check on the welcome template and walk me through the warnings.
  • Add a footer with our new physical address to every active template.
Sequences:
  • Build a 5-step welcome sequence triggered by the newsletter-subscriber tag.
  • Why is step 3 of my onboarding sequence converting at half the rate of steps 1 and 2?
  • Add a “stop on tag = customer” condition to my lead-nurture sequence.
Deliverability:
  • Audit my deliverability for the last 30 days and rank the top three issues.
  • Why did my bounce rate jump on Tuesday?
  • I’m being put under review by AWS — draft the remediation note.

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Skills the coach has

Four skills are pre-loaded for every account:
A repeatable monthly newsletter pipeline. Picks the right audience, gathers story candidates from the content library, drafts subject options, renders the HTML, and schedules. Uses the branding voice guide so tone stays consistent month to month.
Translates plain-English descriptions into dynamic filter rows or static rosters. Always runs a preview before saving so you see size and quality flags. Defaults to dynamic unless you specify a frozen list is needed.
Diagnoses bounce or complaint spikes by segmenting recent sends. Identifies the contributing campaign(s) and audience(s), recommends list cleanup or audience tightening, and (when warranted) drafts an AWS reinstatement note.
Drafts two subject-line variants tuned to different angles (curiosity vs. clarity, short vs. specific). Sets up the 50/50 split, schedules both at the same time, and at 48 hours surfaces the winner with a confidence note.

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Rules that constrain the coach

Three rules are always enforced. The coach can explain them, but cannot override them.
The coach refuses to schedule or send any campaign or sequence step from a domain that doesn’t have DKIM, SPF, and DMARC passing. If you ask it to send before verifying, it’ll walk you through the DNS records instead. See Email > Domains.
The coach will not generate audiences, write filters, or compose flows that would deliver to unsubscribed contacts. There’s no “remove from suppression list to re-include” workflow — that path is intentionally blocked.
The coach warns on subjects longer than 60 characters (likely truncated on mobile), blocks subjects longer than 998 characters (RFC 5322 hard limit), and flags preheaders longer than 150 characters. Same rules apply to A/B test variants.

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Cross-agent delegation

The coach can hand work to and accept work from other Hiveku AI agents:
  • From Content — “the Content agent just published a new blog post. Draft a newsletter that features it for the engaged subscribers audience.”
  • From Branding — “branding rolled out new colors. Update every active email template to use the new palette.”
  • From PPC — “PPC launched a campaign for the new feature. Build a retargeting nurture for visitors who clicked the ad but didn’t sign up.”
  • To Content — “this newsletter mentions a topic we haven’t written about. Hand a brief to the Content agent so we have a real article to link to next month.”
You don’t wire any of this manually — the coaches share memory and call each other through normal chat. The only thing you do is approve the proposed handoff.

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Limits and good practice

  • The coach proposes; you approve. Sending isn’t ever automatic — you click Schedule or Send now.
  • The coach respects your timezone and send-window preferences. Set them once in your profile and the suggestions follow.
  • Long, ambiguous prompts work less well than short, specific ones. “Draft the April newsletter for paid users featuring last month’s three biggest product updates” gets a much better first pass than “write something good”.

Email Marketing Overview

The product as a whole.

Skills, rules, and memory

How the coach’s memory and guardrails work across departments.