How this differs from Hiveku’s other email tools
Hiveku has three places where the word “email” shows up. They solve different problems and you’ll usually use more than one of them.| Product | What it’s for | Who triggers a send | Where you find it |
|---|---|---|---|
| Hiveku Email | Transactional, app-triggered messages — password resets, receipts, magic links, alerts | Your deployed app via API/SDK | /email/overview |
| Outbound | 1-on-1 cold email sequences for sales prospecting (Smartlead-powered) | Sales rep launching a sequence to a lead list | /marketing/outbound-email |
| Email Marketing (this product) | Broadcasts, newsletters, and drip sequences to people who opted in to your brand | You, on a schedule, to an owned audience | /dashboard/marketing/email/ |
Rule of thumb: if the recipient is a customer or subscriber and the email is marketing, you’re in the right place. If it’s a 1-on-1 cold pitch from a sales rep, that’s Outbound. If it’s an automated app message like “your password was changed,” that’s Hiveku Email.
The five areas
Email Marketing is organized into five sub-pages under/dashboard/marketing/email/:
Audiences
Static rosters and dynamic segments built from CRM filters.
Campaigns
One-off broadcasts with scheduling and A/B testing.
Templates
Reusable HTML designs with live preview and a quality check.
Sequences
Multi-step drip flows triggered by tags, forms, or workflows.
Deliverability
Bounce, complaint, and reputation metrics with AWS pause guards.
The AI Email Coach
A docked AI sidebar (about 380px wide, toggleable, open by default) lives on every Email Marketing page. It’s a marketing coach, not a generic chatbot — it knows your audiences, your past campaigns, and your brand voice. What it does:- Drafts campaigns end-to-end — pick an audience, gather story candidates from your content library, propose subjects, render HTML.
- Builds audiences from natural-language descriptions (“paid users in California who haven’t opened in 30 days”).
- Audits deliverability when bounce or complaint rates drift, and recommends fixes.
- Runs A/B tests by drafting two subject lines, splitting your audience 50/50, and reporting winners after 48 hours.
- Reads memory from your
branding,content, andcustomer_avatardomains so messaging stays on-brand without re-briefing.
Built on a verified-domain SES pipeline
Sending uses Amazon SES under a domain you verify. That means:- Your domain, your reputation — DKIM, SPF, and DMARC sign under
yourcompany.com. No shared pools. - RFC 8058 one-click unsubscribe — Every send carries a
List-Unsubscribeheader and a visible footer link, so you stay compliant with Gmail and Yahoo bulk-sender requirements. - AWS-level deliverability tooling — Bounce and complaint events stream into the deliverability dashboard, and the coach refuses to schedule sends if your account is approaching SES pause thresholds.
Cross-agent delegation
Email Marketing isn’t an island. AI agents in Content, Branding, and PPC can hand work to the Email Coach, and vice versa:- A Content agent finishing a blog post can ask Email to draft a newsletter that features it.
- A Branding agent updating your color palette can push the new colors into your email templates.
- A PPC agent launching a campaign can ask Email to spin up a retargeting nurture for visitors who didn’t convert.
Where to start
Send your first campaign
End-to-end walkthrough from CSV import to scheduled send.
Build a dynamic audience
Segment your CRM by behavior, attributes, and tags.
Set up a drip sequence
A welcome series your AI coach can author for you.
Diagnose deliverability
Triage bounce or complaint spikes step by step.