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The Deliverability tab shows whether your marketing email is reaching inboxes and what to fix if it isn’t. Find it under Marketing > Email Marketing > Deliverability. For a walkthrough with screenshots, see Handle Unsubscribes and Keep Your Emails Out of Spam.

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Monthly marketing emails

How many marketing emails your plan includes this month and how many you’ve used. Past the included number, sends carry on up to a higher monthly ceiling shown in the same box.

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Frequency cap

The most marketing emails one person can get in any 7 days, across all your campaigns. It starts at No limit; click Set a limit to choose a number. 2 to 5 is usual.

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Last 30 days

The marketing emails your account sent in the last 30 days (campaigns, sequences and other marketing emails) and what became of them: Sent, Delivered, Open rate and Click rate. Test emails are not counted.

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Bounces and spam complaints

  • Hard bounce rate: the share of emails that bounced because the address doesn’t work.
  • Complaint rate: the share that people reported as spam.
Both are measured over every email your account sent in the last 30 days, marketing or not. Below 100 emails a rate is too small to judge, and the card says how many more are needed.

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Early warnings

Hiveku’s own warning levels, set lower than the pause limits so a problem is caught early:

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Pause limits

Sending can be paused when the hard bounce rate reaches 5% or the complaint rate reaches 0.1% and stays there. These limits are measured over a longer window that only moves as you send more email. Gmail and Yahoo also expect bulk senders to keep the complaint rate below 0.3%.

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Day by day

Each day’s marketing emails (the page names the time zone its days use) with how many were sent, delivered, opened, clicked, bounced and marked as spam. Use it to find the send that caused a jump.

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Domain authentication checklist

Two items for each sending domain, each Not done until it’s set up, with the exact records to add where you manage your domain:
  • Bounce address: a bounce address on your own domain, so inboxes trust your email more.
  • Branded tracking links: open and click tracking on your own domain instead of a shared address.
Mail is sent from Hiveku’s shared, warmed IP addresses. Mailbox providers score your domain, so these two items are what move inbox placement.

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Who your emails skip

People who unsubscribed, were marked Do Not Contact, bounced before or reported spam are left out of every campaign and sequence. An audience’s page shows how many it will skip and why. See Handle Unsubscribes and Keep Your Emails Out of Spam.

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Troubleshooting

Usually an old or bought list. Find the day in Day by day, then the campaign sent that day, and check where its audience came from. Only email people who asked to hear from you.
Check how often they hear from you (set a Frequency cap), whether the email is relevant to that audience, and that the unsubscribe link is easy to find. Someone who can’t find it reports spam instead.
Rates are only judged from 100 emails in the last 30 days. Until then, watch the Bounced and Marked as spam columns in Day by day.

Unsubscribes and spam

What happens when someone unsubscribes, and how to stay out of spam, with screenshots.

Get set up to send

Add and verify your sending domain.