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By default, your email goes out through a shared pool of IP addresses that Hiveku warms and watches for every account. For most senders this is the right choice. A dedicated IP is an address that only your account sends from, so its reputation, good or bad, is yours alone.

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Shared or dedicated

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When to use one

A dedicated IP needs steady, high volume to keep a good reputation: mailbox providers judge an IP by the mail they see from it. It is worth it when you send a lot of email every day and want your reputation kept apart from everyone else’s. With low or uneven volume, the shared pool usually delivers better.

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Get a dedicated IP

On Settings > Email Service > Dedicated IPs, click Request Dedicated IP, then Save request. Hiveku saves your request and sends it to our team, and the tab shows it as Requested, with no address, until our team sets the IP up by hand. Your AI assistant can ask too, with the same result.
  • An account has one open request at a time: asking again doesn’t save another.
  • If the message says the request could not be passed to our team, ask again later, or email support@hiveku.com. Your request stays saved meanwhile.
  • Cancel request next to it withdraws a request, and our team is told.
  • A dedicated IP has a monthly price. Until yours is set up, your email keeps going out from the shared IPs.
Once it is set up, the IP shows on the tab with its address, warm-up and reputation.

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Warm-up

A new dedicated IP is warmed up over 30 days. Each day’s sends through it are capped, and the cap rises every two days: After 30 days the IP is warm, and the cap is lifted. During warm-up, an email whose recipients do not all fit in what is left of the day’s cap goes out through the shared pool instead, so nothing waits. Send your best mail during warm-up, such as receipts and password resets. Mail that people open and click builds a new IP’s reputation fastest.

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Watch it

The Dedicated IPs tab shows each IP with a reputation score and the emails it sent today. The score starts at 100 and drops with the IP’s bounces and complaints. Hiveku works it out again every day. Set up webhooks on email.bounced and email.complained to catch problems early.

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Release an IP

Click the release button next to the IP on the Dedicated IPs tab. Its warm-up progress is lost, and your email goes out through the shared pool again.