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By default, your Hiveku Email sends go through a shared IP pool that Hiveku warms and monitors on behalf of all customers. For most senders this is the right choice. High-volume senders who want full control over their sending reputation can request a dedicated IP.

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What is a dedicated IP?

A dedicated IP is an IPv4 address reserved exclusively for your account’s sends. Receivers see only your mail from that IP, so the IP’s reputation (good or bad) is entirely yours.

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Shared vs dedicated

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When to use one

A dedicated IP is worth it when:
  • You send 500,000+ emails per month consistently
  • You have strict deliverability requirements (banks, healthcare, high-stakes transactional)
  • You want to run your own DMARC policy with reject and need reputation isolation
  • You are migrating off a service where you already had a warmed dedicated IP
If you send less than 100k/month, a shared IP will almost always deliver better because your volume alone is not enough to maintain a warm reputation.

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Request a dedicated IP

1

Open Dedicated IPs

Go to Settings > Email > Dedicated IPs and click Request.
2

Fill out the questionnaire

Provide expected monthly volume, sending patterns (transactional vs marketing), and the domains that will send from this IP.
3

Wait for provisioning

IPs are usually provisioned within one business day. You will get an email when yours is ready.
4

Assign domains

Assign one or more of your verified domains to the IP. Sends from those domains will route through the dedicated IP starting on the warmup schedule.

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Warmup schedule

Every new dedicated IP runs through a 30-day automatic warmup where Hiveku gradually increases the daily send cap on the IP. This trains mailbox providers that your IP is a legitimate sender and prevents the sharp rate increases that trigger spam filters. Exact caps vary based on the IP’s early performance — if deliverability is strong, the schedule may accelerate; if bounce or complaint rates spike, it will slow down.
Do not attempt to exceed the warmup cap. Hiveku enforces it at the gateway, but even approaching the cap with low-engagement mail hurts reputation. Send your best transactional mail during warmup — engaged opens and clicks build reputation fastest.

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Reputation monitoring

Each dedicated IP has a live dashboard showing:
  • Reputation score — 0-100, updated hourly
  • Bounce rate — per hour and rolling 24-hour
  • Complaint rate — rolling 24-hour
  • Blocklist status — monitored across Spamhaus, Barracuda, SORBS, and more
  • Daily volume — vs the warmup cap
  • Top receivers — Gmail, Yahoo, Outlook, etc. with per-receiver delivery rates
Set up Webhooks on bounce and complaint events to catch issues early.

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Releasing an IP

If you no longer need a dedicated IP (volume dropped, switching plans), release it from the dashboard. Sends from the associated domains fall back to the shared pool on the next send. Billing for the IP stops at the end of the current billing cycle.

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Pricing

Dedicated IPs are billed monthly per IP, separately from your plan’s email volume.
Contact sales at sales@hiveku.com for current pricing and volume discounts on multi-IP setups.