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Get your own outbound IP for sending email. A dedicated IP gives you full control over your sender reputation — for better or worse.

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Shared vs. Dedicated

By default, your emails send from Hiveku’s shared IP pool. That’s the right choice for most senders. A dedicated IP only makes sense once you have consistent high-quality volume.
A dedicated IP doesn’t automatically improve deliverability. It isolates your reputation — which is only good if your reputation is good. Consistent engagement and clean lists matter more than dedicated infrastructure.

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When to Consider One

  • You send more than 50,000 emails per month, consistently
  • You’re in a regulated industry (finance, healthcare) where shared-pool incidents are unacceptable
  • You need predictable deliverability for high-stakes transactional email
  • You’ve been told by a deliverability consultant to isolate your reputation
If you’re below 50k/month or your volume is bursty, the shared pool almost always outperforms a cold dedicated IP.

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Request an IP

1

Open the Dedicated IPs tab

In your project, go to Settings > Email Service > Dedicated IPs.
2

Click Request Dedicated IP

Hiveku starts provisioning an IP for your account.
3

Wait for provisioning

Provisioning typically takes a few minutes. For certain regions or during high load, it can take a few hours. You’ll get an email when it’s ready.
4

Check the IP status

Once provisioned, the IP appears in your Dedicated IPs list with a warmup status and initial reputation score.

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30-Day Automatic Warmup

New IPs have no reputation. Major mailbox providers (Gmail, Outlook, Yahoo) throttle mail from unknown IPs until they’ve seen consistent, clean sending patterns. Hiveku automates the 30-day warmup:
Sending above your daily warmup cap won’t just get throttled — it will damage your new IP’s reputation with mailbox providers. Trust your warmup plan. If you hit the cap, queue excess or route through the shared pool.

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Monitor Your IP

The Dedicated IPs tab shows live stats for each IP:
  • Reputation score (0–100) — blended signal from bounce rate, complaint rate, and mailbox provider feedback loops
  • Warmup progress — percent complete and current daily cap
  • Daily and hourly volume — what you’re currently sending
  • Last used — time of last delivery
Click any IP to see a 30-day reputation trend chart.
Watch reputation daily during the first month. A drop from 95 to 80 isn’t crisis-level, but three straight days of drops means you need to investigate — usually either send volume above the cap, or list quality problems.

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Release an IP

If you no longer need a dedicated IP, you can release it.
1

Open the IP row

Click the three-dot menu next to the IP in the Dedicated IPs list.
2

Click Release

Confirm — the IP is returned to the pool immediately and billing stops the same day.
3

Traffic reverts to shared

Any sends after release go out through the shared IP pool.

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Pricing

Dedicated IPs have a fixed monthly fee regardless of volume. Contact sales for current pricing — rates depend on region and plan. See the dedicated IPs reference for configuration details and multi-IP setups.

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Verify It’s Working

1

Send a real email

After provisioning, your sends will route through the new IP automatically.
2

Check headers

Open the delivered email and look at the raw headers — the Received: chain shows the sending IP. It should match your dedicated IP address.
3

Watch reputation

Over the first two weeks, you should see warmup progress advance daily and reputation climb toward 90+.

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Troubleshooting

Almost always one of two causes: (1) you’re sending above the daily warmup cap, or (2) you’re sending to unengaged lists with high bounces and complaints. Slow down, clean your suppression list, and re-engage before resuming.
Contact support with your project ID. Some regions have capacity constraints and manual provisioning.
Usually a list quality issue, not the IP itself. Audit your opt-in flow, remove addresses that haven’t engaged in 90+ days, and check your email suppressions.
A dedicated IP isolates reputation — it doesn’t create a good one. If your content, list quality, or authentication is bad, a dedicated IP will underperform the shared pool. Fix the root cause first.
You can’t pause billing on a provisioned dedicated IP — either keep it active or release it. If you release and re-request later, you’ll warm up a new IP from scratch.

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What’s Next?

Email Suppressions

Keep your bounce and complaint rates low

Dedicated IPs Reference

Full configuration details