Shared vs. Dedicated
By default, your emails send from Hiveku’s shared IP pool. That’s the right choice for most senders. A dedicated IP only makes sense once you have consistent high-quality volume.| Shared pool | Dedicated IP | |
|---|---|---|
| Who sends from it | All Hiveku customers | Only you |
| Reputation | Averaged across the pool | Yours alone |
| Best for | Low to moderate volume, mixed use | 50k+ emails/month, regulated industries |
| Risk | Other senders’ bad behavior can affect you | Your own bad behavior is isolated but fatal |
| Cost | Included | Monthly fee |
A dedicated IP doesn’t automatically improve deliverability. It isolates your reputation — which is only good if your reputation is good. Consistent engagement and clean lists matter more than dedicated infrastructure.
When to Consider One
- You send more than 50,000 emails per month, consistently
- You’re in a regulated industry (finance, healthcare) where shared-pool incidents are unacceptable
- You need predictable deliverability for high-stakes transactional email
- You’ve been told by a deliverability consultant to isolate your reputation
Request an IP
Wait for provisioning
Provisioning typically takes a few minutes. For certain regions or during high load, it can take a few hours. You’ll get an email when it’s ready.
30-Day Automatic Warmup
New IPs have no reputation. Major mailbox providers (Gmail, Outlook, Yahoo) throttle mail from unknown IPs until they’ve seen consistent, clean sending patterns. Hiveku automates the 30-day warmup:| Phase | Days | What happens |
|---|---|---|
| Cold start | 1–3 | Very small volume cap — a few hundred emails/day |
| Ramp-up | 4–14 | Daily cap increases gradually |
| Full throttle | 15–30 | Approaching full send volume |
| Warm | 30+ | Full volume, no caps |
Monitor Your IP
The Dedicated IPs tab shows live stats for each IP:- Reputation score (0–100) — blended signal from bounce rate, complaint rate, and mailbox provider feedback loops
- Warmup progress — percent complete and current daily cap
- Daily and hourly volume — what you’re currently sending
- Last used — time of last delivery
Release an IP
If you no longer need a dedicated IP, you can release it.Pricing
Dedicated IPs have a fixed monthly fee regardless of volume. Contact sales for current pricing — rates depend on region and plan. See the dedicated IPs reference for configuration details and multi-IP setups.Verify It’s Working
Check headers
Open the delivered email and look at the raw headers — the
Received: chain shows the sending IP. It should match your dedicated IP address.Troubleshooting
Reputation dropping during warmup
Reputation dropping during warmup
Almost always one of two causes: (1) you’re sending above the daily warmup cap, or (2) you’re sending to unengaged lists with high bounces and complaints. Slow down, clean your suppression list, and re-engage before resuming.
IP not provisioned after several hours
IP not provisioned after several hours
Contact support with your project ID. Some regions have capacity constraints and manual provisioning.
High bounce rate on a warm IP
High bounce rate on a warm IP
Usually a list quality issue, not the IP itself. Audit your opt-in flow, remove addresses that haven’t engaged in 90+ days, and check your email suppressions.
Dedicated IP isn't improving deliverability
Dedicated IP isn't improving deliverability
A dedicated IP isolates reputation — it doesn’t create a good one. If your content, list quality, or authentication is bad, a dedicated IP will underperform the shared pool. Fix the root cause first.
Want to pause without releasing
Want to pause without releasing
You can’t pause billing on a provisioned dedicated IP — either keep it active or release it. If you release and re-request later, you’ll warm up a new IP from scratch.
What’s Next?
Email Suppressions
Keep your bounce and complaint rates low
Dedicated IPs Reference
Full configuration details