The Social Composer

The composer is where a single idea becomes a post on every network you’ve connected. You write the base content once, tweak it per platform where it matters, attach media from your library, and choose to publish now or schedule for later. Hiveku handles the rest — including the differences each platform insists on.

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Compose once, tailor per platform

You start with one base content field that applies to every selected account. From there, each connected platform gets a live preview showing how the post will actually render — and you can override the base content for any platform that needs its own version. Typical reasons to add a per-platform override:

• A short, punchy version for X while LinkedIn keeps the long form.
• A hashtag-heavy caption for Instagram that you’d rather not repeat on Facebook.
• A Google Business Profile post with a call-to-action link button instead of a link in the body.

The preview updates as you type, so what you approve is what publishes.

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Media from your library

Attach images or video to a post straight from your media library — no re-uploading. The same asset can go to multiple platforms in one post, and Hiveku carries it through to each network’s publish step. A few platform rules apply to media (covered in full below): Instagram requires a JPEG image or video on every post, and Google Business Profile takes a single photo.

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Link previews

Paste a URL anywhere in the post body and the composer detects it after a moment, then shows an editable link preview card — the title, description, and image the link will render with. Adjust any of them before publishing. Facebook and LinkedIn build their own link cards from the URL, so the card you preview is the card your audience sees. Closing the preview card removes the link from the post entirely — it won’t publish silently in the background.

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The first comment

Every post has an optional First comment field. Whatever you put there is posted automatically as the post’s first comment the moment the post goes live — you don’t have to be online. The most common use is links: Facebook and LinkedIn show posts containing outbound links to fewer people, so putting the link in the first comment instead of the post body usually reaches more of your audience. It’s also the classic home for a wall of Instagram hashtags — the Customize per platform panel gives Instagram its own first-comment field so hashtags stay out of the caption.

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Create and schedule a post

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Publish now vs. schedule

• Publish now sends the post to every selected account right away.
• Schedule queues it for a future date and time. The scheduled post appears on the calendar, and when its time arrives it goes out within a minute — without you being online.

The composer’s buttons follow your intent: with no time set, Publish Now is the primary action. The moment you pick a date and time, Save & Schedule takes over as the primary button, and clicking Publish Now instead asks you to confirm — it names the scheduled time and warns that publishing now removes the schedule. A scheduled post never publishes before its time.

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Schedule in your client’s timezone

By default, the times you pick mean your own browser’s timezone — the composer says so right under the picker (“Times are in your local timezone”). If you manage social for a client in another timezone, set the account’s Timezone in Settings > General. From then on, every time you pick in the composer, calendar, and queue means that zone: an operator in Chicago scheduling “3:00 PM” for a Sydney client gets Sydney’s 3:00 PM. The hint under the picker names the account’s zone and shows the equivalent in your own time, so there’s never a question of whose clock you’re on. Suggested best-time chips render in the same zone as the picker.

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Reschedule by dragging

Open Marketing > Social > Calendar and drag any scheduled post to a new slot to change its publish time. The move sticks the moment you drop it — no need to reopen the composer for a simple time change.

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Platform behaviors worth knowing

Each network has its own rules. The composer enforces them so a post doesn’t fail at publish time — but it helps to know why.

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Draft posts with the AI assistant

A docked AI assistant lives on the Social pages. It drafts posts in your brand voice, can plan weeks of content at once, and can turn a Design Studio design or video into a ready-to-post entry (design-to-post). Ask it in chat — for example, “draft a week of posts about the spring promotion for LinkedIn and Facebook.”

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Approval workflow (optional)

If you want a second set of eyes before anything publishes, turn on approvals. Once enabled, the composer’s Schedule button becomes Submit for Approval, and posts wait in a reviewer’s inbox until they’re cleared.

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When a post fails

If a platform rejects a post, its author gets an in-app notification and an email with the platform’s error, and the post shows Failed on that target account in the calendar. Most failures are a lapsed connection — reconnect the account under Marketing > Social > Accounts (history is preserved), then reschedule.

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What’s Next?