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Hiveku Social pulls performance from every connected account into one view so you can see what’s working without opening six native dashboards. Go to Marketing > Social > Analytics.
Analytics only covers accounts you’ve connected. If a platform is missing, wire it up first — see Connecting Accounts.

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What you can measure

Engagement

Likes, comments, shares, and reactions across your connected accounts.

Reach

How many people saw your posts.

Follower growth

Audience size over time, per account.

Per-post breakdown

Every published post ranked by how it performed.

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Per-post breakdowns

Each post shows its own engagement and reach numbers, so you can sort your best and worst performers and spot the format, topic, or time slot that lands. Use it to decide what to post more of — then draft the follow-ups with the AI assistant or schedule them from the Composer.

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Stats on the posts list

You don’t have to open Analytics to check a post: the posts list under Marketing > Social carries a Stats column showing each published post’s latest impressions, likes, comments, and shares, summed across every platform it went to. Hover the column for the platforms behind the numbers.
  • A freshly published post shows Syncing — the first analytics sync runs about 30 minutes after publishing, then refreshes on a rolling basis.
  • Google Business Profile posts show a dash instead: Google discontinued per-post statistics, so no numbers will ever arrive for them (profile-level GBP metrics still appear in Analytics).

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Per-pillar breakdown

If you tag posts with Content Pillars, analytics rolls performance up by theme — so you can compare Customer Stories against Product Updates and double down on the pillars your audience responds to. Manage your themes in Marketing > Social > Pillars.

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Client-ready reports

Analytics is built to hand to a client or stakeholder — a clean summary of engagement, reach, and growth across their accounts, without the raw noise of six separate platform dashboards.

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Caveats worth knowing

Platform APIs report on a delay. Give metrics up to 24 hours to settle — “today’s” numbers are always incomplete, so compare yesterday or last week for accurate trends.
  • Google Business Profile is profile-level only. Google discontinued per-post statistics, so GBP reports on the profile as a whole (views, website clicks, calls) rather than individual posts.
  • TikTok metrics appear after the draft is public. TikTok posts publish as a draft you finalize in the TikTok app — until you post it there, the video isn’t live and has no stats to report. See how TikTok publishing works in Schedule Social Posts.
  • Facebook impressions need a reconnect on older connections. Impressions require a permission that Facebook Pages connected before August 2026 didn’t grant. If a Facebook post shows a dash for impressions, reconnect the Page under Marketing > Social > Accounts (one click, history preserved) and impressions start flowing. Likes, comments, and shares work either way.
Running paid campaigns too? Ad spend, clicks, conversions, and ROAS live in a separate dashboard under Marketing > PPC — see PPC Campaigns.

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What’s Next?

Content Pillars

Tag posts with themes so analytics can break down performance per pillar.

Engagement Inbox

Read and reply to comments across every connected account in one place.

Schedule Social Posts

Compose, tailor, schedule, and publish more of what’s working.

Social Overview

How the whole Social module fits together.