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Every page under Marketing > Social carries a docked AI assistant — a sidebar that drafts posts in your brand voice, plans weeks of content, and turns a Design Studio design or video into a ready-to-post entry. It knows your connected accounts, your Content Pillars, and your brand, so you brief it in plain language instead of filling out forms.
Nothing publishes automatically. However you use the assistant — a single post, a full week, a design-to-post — it stages the work and shows you an approval card. Nothing goes to Facebook, Instagram, LinkedIn, X, TikTok, or Google Business Profile until you click Approve. The assistant drafts and schedules; you decide when it’s live.

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What the assistant does

Draft in your brand voice

Write single posts or variations that sound like you, per platform.

Plan weeks of content

Lay a themed run of posts across your calendar in one brief.

Design-to-post

Turn a Design Studio design or video into a post with a caption.

Tag Content Pillars

Keep every post mapped to a recurring theme automatically.

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Draft posts in your brand voice

Ask in the sidebar the way you’d brief a teammate — for example, “draft a LinkedIn post announcing the spring release, and a punchier X version.” The assistant writes in your brand voice and tailors the copy per platform: a long-form LinkedIn version, a 280-character X override, a media-first Instagram caption. It creates each one as a draft or a scheduled entry you can open, edit, and refine before it ever reaches an account.
You can keep the conversation going — “make the X one funnier,” “add a call to action,” “swap the hashtag.” The assistant edits the staged posts in place instead of starting over.

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Plan weeks of content

Give the assistant a theme and a window and it maps out a run of posts across your calendar. A brief like “plan two weeks of posts about our onboarding revamp — three a week, mixing LinkedIn and Facebook” produces a set of scheduled drafts you can review together in Marketing > Social > Calendar. Drag any post to a new slot to reschedule it, edit the copy, or drop the ones you don’t want. Because the plan lands as drafts and scheduled entries, you get the whole calendar in front of you before committing to any of it — and, as always, each post still waits for approval at publish time.

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Design-to-post: turn a design into a post

The assistant bridges Design Studio and your calendar. Point it at a design or a motion graphic you’ve created — an Instagram banner, a Reel, an email-style header — and it builds a post around it: pulls the asset in as media, writes a caption in your brand voice, and stages it for the accounts you name.
1

Create the visual in Design Studio

Design a graphic or video on the layered canvas. See the Design Studio Overview for what the editor can produce.
2

Ask the assistant to post it

In the Social sidebar, tell it which design or video to use and where it should go — for example, “turn my new product-launch graphic into an Instagram and Facebook post.”
3

Review the staged post

The assistant attaches the media, drafts a caption per platform, and tags a Content Pillar. Open it, tweak the copy or targets, then schedule.
4

Approve to publish

At publish time the assistant surfaces its approval card. Nothing reaches the platform until you approve.
Platform media rules still apply. Instagram needs a JPEG image or a video on every post; TikTok publishes as a draft to your TikTok inbox that you finalize in the app. See Schedule Social Media Posts for the per-platform behaviors.

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Content Pillars

Content Pillars are your recurring themes — Customer Stories, Product Updates, Industry Insights — defined under Marketing > Social > Pillars. The assistant uses them as a planning backbone: when it drafts a post or lays out a week, it tags each entry to the right pillar so your mix stays balanced and on-brand, and so the Analytics view can break performance down per pillar. When you plan content, you can steer by pillar directly — “give me a week weighted toward Customer Stories” — and the assistant distributes the posts accordingly.

Set up Content Pillars

Define your recurring themes so the assistant and your analytics stay organized around them.

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Cross-agent handoffs

The social assistant shares a memory layer with your other marketing agents, so work moves between them through normal chat — no manual wiring:
  • Content → Social. A Content agent that just finished a blog post can hand it to the social assistant to draft launch posts that feature it.
  • Branding → Social. A Branding agent refining your voice or palette pushes those updates into how the assistant writes and which visuals it reaches for.
  • Social → Design. Need a fresh graphic for a planned post? The assistant can pull one in from Design Studio rather than posting without media.
You brief once; the agents pass context between themselves and bring the result back to you as staged, approval-gated posts.

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The approval guarantee

This is the rule that never bends: the assistant never publishes on its own. Drafting, planning, design-to-post, cross-agent handoffs — all of it stops at an approval card. You review the copy, media, targets, and timing, then click Approve to let it go live, or reject it and send the assistant back to revise. If your team also uses the optional publishing approvals under Marketing > Social > Settings, that reviewer step applies on top.

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What’s Next?

Schedule Social Media Posts

Compose, tailor per platform, schedule, and track posts in the calendar.

Content Pillars

Define the recurring themes the assistant plans around.

Design Studio

Create the graphics and videos the assistant turns into posts.

Connect Social Accounts

Wire up the platforms the assistant publishes to.