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Backlinks — other sites linking to yours — are one of Google’s strongest trust signals. Quality inbound links boost rankings; spammy ones can hurt them. Backlinks tracks both.
Path: Marketing > SEO > Tools > Backlinks

AI Chat

Ask questions in plain English

Backlinks UI

Browse, filter, export

API

Programmatic access for reports
Quick answers without clicking through filters:
  • “Show me my new backlinks from this week”
  • “Which backlinks have the highest domain authority?”
  • “Do I have any links from spammy domains I should disavow?”
  • “Compare my backlink profile to acme-competitor.com”
The AI pulls directly from your Backlinks index and returns formatted tables you can export.

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What the Metrics Mean

  • Total backlinks — every link ever indexed. Can include multiple links from the same page or domain.
  • Referring domains — unique sites linking to you. Usually the more meaningful number — one link from 100 different domains beats 100 links from one domain.
  • Domain Rating (DR) — 0-100 authority score for the linking site. A link from DR 80 is worth far more than one from DR 10.
  • Spam Score — quality signal based on patterns common to spammy sites. Lower is better; anything above 50 warrants a look.
  • Anchor text distribution — the clickable text of incoming links. Too many “click here” anchors means missed branding; too many exact-match keyword anchors can look manipulative to Google.
  • Link type — dofollow passes SEO authority, nofollow doesn’t (but still drives traffic and brand awareness).

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Filter and Segment

The table supports rich filters:
  • DR range — see only your high-authority backlinks
  • Link type — dofollow vs nofollow
  • First seen — filter to the last 7, 30, or 90 days for “new backlinks” reports
  • Status — active, lost, redirected
  • Anchor text — find all links using a specific phrase
  • Linking domain — see every page from a single site that links to you
Save any filter combination as a segment. Segments appear as one-click tabs for recurring reports. The New tab surfaces backlinks first seen in the last 7/30 days. Useful for:
  • Thank-you outreach to new linking sites
  • PR attribution (did that press release actually land links?)
  • Spotting toxic link injection from negative SEO attacks
The Lost tab shows backlinks that used to exist but are now gone. For high-DR lost links, consider reaching out — the linking page may have been updated and dropped your link by mistake, and a friendly email often restores it.
Set alerts on lost high-authority backlinks. For DR 70+ links that disappear, you want to know within hours, not at your next monthly check-in.
Want to find link-building opportunities? Look at who links to your competitors.
1

Open Competitor view

In Backlinks, click Competitor Analysis.
2

Enter a competitor domain

Type a competitor’s URL. Up to 5 competitors per analysis.
3

Review their backlink profile

Same metrics as your own data — referring domains, DR, anchor text. You can sort by “Links to competitor but not to you” to find obvious outreach targets.
4

Export outreach list

Filter to the domains you want to pitch, export CSV, and feed into your outreach tool (see Cold Email).
Backlink data comes from our index, which is refreshed regularly. Very new backlinks (posted in the last few days) may not appear until the next crawl cycle.

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Verify It Worked

Pick one backlink you know exists — your LinkedIn profile page, a guest post you wrote, a press mention. Search for that source URL in Backlinks. It should appear within a few days of first being live. If it doesn’t show after two weeks, submit a recrawl request from the Backlinks settings page.

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Troubleshooting

Look at the linking domain. If it’s clearly low-quality (PBN, foreign-language spam site, scraped content), consider disavowing it through Google Search Console. Disavow aggressively only if rankings seem to be hurt — a few spammy links rarely matter.
Missed branding opportunity, not a problem. When you do outreach, suggest better anchor text (“Acme’s guide to X” instead of “click here”). Don’t try to change existing links at scale — looks manipulative.

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What’s Next?

Track Rankings

Monitor how your backlinks translate into rankings

Cold Email Outreach

Build your backlink profile with targeted outreach