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Your brand guide is a single source of truth for colors, fonts, logo variants, and voice. The AI uses it when generating designs and copy, so everything you ship stays on-brand — without someone manually checking every page.
Before you start: have your logo files and color hex codes handy. If you don’t have them yet, don’t worry — the AI can extract them from an existing site.

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Where to Find It

Marketing > Branding — account-level guide shared across projects Or Project > Settings > Brand — project-level override for a single site Account-level is usually what you want. Use project-level only when one project needs its own distinct brand (a subsidiary, a client project, etc.).

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What You Can Configure

Upload variants:
  • Primary — full-color, for light backgrounds
  • Dark mode — inverted or monochrome white, for dark backgrounds
  • Monochrome — single-color, for restricted applications (embroidery, stamping)
  • Icon-only — the mark without wordmark, for favicons and avatars
Use SVG where possible — vector scales crisply. PNG is fine as a fallback; provide 2x and 3x for retina displays.

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Color Palette

Standard roles:
  • Primary — the main brand color
  • Secondary — a complement
  • Accent — pops on CTAs, alerts, highlights
  • Success / Warning / Error — semantic colors for UI states
  • Neutrals — greys from background to body text
Enter hex values (#F9A825). The guide computes dark/light variations automatically so the AI has a full scale to work with.

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Typography

  • Heading font — usually a display or semi-bold sans-serif
  • Body font — optimized for reading at small sizes
  • Monospace — for code blocks, tabular data
Pull from Google Fonts (auto-loaded) or upload custom webfonts (.woff2). Pair rarely needs more than 2–3 fonts — more leads to inconsistency.

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Voice and Tone

Short, opinionated guidelines the AI uses when writing. Example: 
Tone: friendly, never stuffy.
Sentences: short. No run-ons.
POV: second person (you).
Avoid: corporate jargon, buzzwords, exclamation points, emoji.
Favor: concrete nouns over abstract ones.
The AI actually uses this. Vague guidelines (“professional but approachable”) produce vague copy. Specific ones (“second person, short sentences, zero exclamation points”) produce on-brand copy.

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Visual Style

Reference images, mood boards, or style screenshots. The AI picks up on visual cues (gradient treatments, photo style, illustration direction) when generating designs. Upload 5–10 reference images — more is overkill.

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Three Paths

In the project AI:
Set up my brand guide.
Primary color: #F9A825 (warm amber)
Body font: Inter
Heading font: Inter Tight
Logo: /assets/logo.svg (already uploaded)
Voice: conversational, concise, a little dry humor.
Avoid exclamation points.
The AI fills in the guide and offers to generate secondary/accent colors that work with your primary.

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How the AI Uses It

When you ask the AI to design a page, generate a social post, or draft copy, it automatically pulls:
  • Colors for buttons, backgrounds, accents
  • Fonts for headings and body text
  • The current logo variant (light/dark based on page background)
  • Voice guidelines for any generated copy
You can reference the brand guide explicitly in a prompt too: 
Design a pricing page using my brand guide — match the voice
and don't deviate from the primary/accent color pair.
If a design the AI produces doesn’t feel on-brand, it’s usually because the brand guide is vague. Tighten the voice section first (add 3 specific do/don’ts), then tighten the color section (specify which colors to use where — “primary for CTAs only, neutral-900 for body text”). Regenerate.

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Scope: Account vs. Project

1

Account-level (default)

Set in Marketing > Branding. All projects in the account use this guide by default.
2

Project-level override

In a specific project, go to Settings > Brand and flip Override account brand guide. Now this project uses its own guide.
3

When to override

Use the override when one project legitimately has different branding — a subsidiary, a client site, a microsite for a campaign. Don’t override just to make one-off tweaks; edit the account guide if the change applies everywhere.

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Test It

1

Save the brand guide

After filling it in, click Save.
2

Ask the AI to design something

In the project AI: “Design a hero section for a landing page”. Review the output.
3

Check the colors

The primary/accent colors should match what you configured. If they don’t, open browser DevTools on the rendered page and check computed styles — the CSS variables (--primary, --accent) should be your hex values.
4

Check the fonts

Headings should use your heading font; body should use body font. If fonts render as system fallbacks, see the troubleshooting below.

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Troubleshooting

Usually caching. Hard refresh (Cmd+Shift+R / Ctrl+Shift+R). If that doesn’t fix it, redeploy the site — brand guide changes don’t automatically propagate to already-built pages. You may also need to clear the CDN cache in Publishing > Hosting.
Three things to check: (1) the font file uploaded successfully (check Branding > Typography); (2) the @font-face declaration references the right file path; (3) the font format is supported (.woff2 is most compatible). For Google Fonts, just entering the family name should be enough — Hiveku injects the <link> automatically.
Upload an SVG if you can — it scales perfectly at any size. For raster formats, upload at 2x and 3x the max display size. The browser picks the right one. A 200px logo should have a 400px @2x and 600px @3x variant.
Your voice guidelines are probably too vague. “Friendly, professional” is generic. Instead: “Start sentences with verbs where you can. No exclamation points. Use second person. Avoid jargon like ‘leverage’ and ‘synergy’.” Specific rules produce on-brand output.
Confirm the guide is enabled for the project — Settings > Brand > Enabled. Also try referencing it explicitly in prompts: “Using my brand guide, design X”. If still ignored, one common cause is a project-level override set to empty — check that the override isn’t silently blanking out your account-level guide.

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What’s Next?

Customer Journey

Apply the brand consistently across journey touchpoints

Content Pillars

Organize social content and keep the voice consistent

Build with AI

Let the AI design on-brand pages for you