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The PPC dashboard pulls your active campaigns from every connected ad platform into a single view — so you can compare, pause, and budget without hopping between tabs.
Before you start: connect your ad accounts first. See Connect Google Ads, Connect Meta Ads, and Connect TikTok Ads.

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Opening the Dashboard

Path: Marketing > PPC You’ll see a unified list of campaigns across every ad platform you’ve connected.

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What You See

Performance metrics

Spend, impressions, clicks, CTR, conversions, CPA

Campaign status

Active, paused, ended — at a glance

Date range

7d, 30d, 90d, or custom range

Platform breakdown

Per-platform totals alongside the unified view

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Actions You Can Take

Click the status toggle next to any campaign. Hiveku pushes the change to the native platform (Google Ads, Meta, or TikTok). The status updates immediately in the dashboard but can take a few minutes to propagate on the ad platform side.

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Creating Campaigns

Google Ads and Meta campaigns must be created in their native platforms first, then they appear in Hiveku for tracking. Hiveku doesn’t fully replace the native campaign builders yet.
To create a new campaign:
1

Open the native ad manager

Go to ads.google.com, facebook.com/adsmanager, or ads.tiktok.com.
2

Build the campaign

Use the native builder — they have the full set of targeting, creative, and bidding options.
3

Wait for sync

Return to Hiveku’s PPC dashboard. Within a few minutes the new campaign appears and performance data starts flowing in.

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Cross-Platform Reports

The real value of the unified dashboard is comparing platforms side by side.
  • CPA by platform — where does each conversion cost least?
  • ROAS (return on ad spend) — which platform returns the most per dollar?
  • Conversion rate — which audiences actually convert?
  • CTR — where is creative resonating?
Pick your date range, then sort by the metric that matters to the current decision. Shift budget toward winners, pause losers, and document your reasoning somewhere you’ll re-read it in a month.

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Automation: Alert on Anomalies

Set up a workflow to watch for spending spikes or conversion drops. Example: “Alert if any campaign spends over $500 in a day without a single conversion.” 
Trigger: Schedule (hourly)
├── Query: campaigns where today's spend > $500 AND today's conversions = 0
└── For each matching campaign:
    └── Slack message to #marketing: "⚠ {{campaign.name}} spent ${{spend}} with 0 conversions"
Catches broken landing pages, tracking issues, or creative that suddenly stopped working.

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Budget Guardrails

Another common automation: pause any campaign that exceeds its monthly budget. 
Trigger: Schedule (daily)
├── Query: campaigns where MTD spend > budget.monthly_limit
└── For each:
    └── Pause the campaign via platform API
    └── Notify the campaign owner
Don’t pause overspending campaigns automatically without a human notification. Sometimes the overspend is intentional (you’re pushing a launch). Set the automation to notify first, then act only if you don’t override within an hour.

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Linking to the Native Platform

Every campaign row has an “Open in Google Ads” (or Meta, TikTok) link. When you need the full set of campaign-level controls Hiveku doesn’t expose yet, one click gets you there with the campaign pre-selected.

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Verify It Worked

  1. Open Marketing > PPC
  2. Confirm campaigns from every connected ad account appear
  3. Pick a campaign and toggle pause/resume — check the native platform reflects the change within 5 minutes
  4. Export CSV and confirm the metrics match what the native dashboards show

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Troubleshooting

The connection likely expired. Go to Settings > Integrations and look for a red banner or “Reconnect” button on Google Ads, Meta, or TikTok. OAuth tokens expire periodically — reconnecting takes 30 seconds.
Usually a timezone discrepancy. Native platforms report in the ad account’s timezone; Hiveku reports in your project’s timezone. A campaign that ran 11pm-1am in UTC might split across two days in PST. Switch to a 7-day range to smooth this out, or check the per-account timezone setting.
Ad platforms have reporting lag. Google: 3-6 hours for most metrics. Meta: up to 24 hours for view-through conversions. TikTok: 6-12 hours. “Today’s” numbers are always incomplete — compare yesterday’s or last week’s for accurate trends.
Permission issue on the connected account. The OAuth user needs edit access on the ad account, not just view. Re-authorize with a user who has admin rights, or ask your ad account admin to promote the connected user.
Sync runs every 15 minutes. If it’s been longer than that, check Settings > Integrations > Sync History for errors. Also confirm the campaign is actually saved (not in Draft) in the native platform.

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What’s Next?

Connect Meta Ads

Wire up Meta if you haven’t yet

Workflows

Automate alerts on spend or performance anomalies