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Hiveku’s social media tools let you compose once, tailor per platform, schedule, approve, and track posts without leaving your project — publishing directly to each platform.
Supported platforms: Facebook Pages, Instagram Business, LinkedIn (profiles and company pages), X (Twitter), TikTok, and Google Business Profile. Connect them first — see Connect Social Accounts.

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Create and Schedule a Post

1

Open the Content Calendar

Go to Marketing > Social > Calendar. Switch between month, week, and day views in the top right.
2

Pick a date and time

Click any slot on the calendar, or click New Post in the top bar.
3

Write the post

Fill in:
  • Content — the post body (with a live character count)
  • Accounts — which connected profiles, pages, or locations to publish to
  • Media — attach images or video from your media library
  • Publish time — publish now, or schedule for later
4

Tailor per platform (optional)

One post can read differently per platform. Use the platform customizer to give X a punchier 280-character version while LinkedIn gets the long form — each connected platform can override the base content.
5

Save

Click Schedule. Hiveku’s publisher checks every minute and posts automatically at the time you set.
Drag a scheduled post to a new slot in the calendar to reschedule it. Hold Shift while dragging to duplicate.

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Platform Behaviors Worth Knowing

  • Instagram requires media — an image (JPEG) or video on every post; up to 10 images publish as a carousel.
  • X (Twitter) is a Premium-plan feature — X posting is available on the Premium plan and capped at 60 posts per month (X’s API bills per post). X also enforces a 280-character limit; add an X override with a shorter version for longer base posts.
  • TikTok publishes as a draft to your TikTok inbox — you get a notification in the TikTok app, tap it, pick the audience, add the caption, and post. The Hiveku post shows Publishing until you finalize it.
  • Google Business posts take one photo and an optional link button; leave phone numbers out of the text or Google rejects the post.
  • Facebook link posts render a preview from your post’s link automatically.

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AI Drafting

Your marketing agent drafts social posts in your brand voice — ask it in chat (e.g., “draft a week of posts about the spring promotion across LinkedIn and Facebook”). The agent creates the posts as drafts or scheduled entries; publishing always waits for your explicit approval — the agent shows an approval card and nothing goes live until you click Approve. Tag posts with Content Pillars so the agent stays on your recurring themes.

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Approval Workflows (Optional)

If you want a second set of eyes before posts go live, turn on approvals.
1

Enable approvals

In Marketing > Social > Settings, toggle Require approval before publishing.
2

Submit for review

When a post is ready, click Submit for Approval instead of Schedule.
3

Reviewer approves or rejects

Teammates with the right role see pending posts in their inbox, leave comments, and approve or reject.

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Content Pillars

Keep your posting on-brand by defining recurring themes. Go to Marketing > Social > Pillars and add pillars like Customer Stories, Product Updates, or Industry Insights. When composing a post, tag it with a pillar — the analytics view breaks down performance per pillar so you can double down on what works.

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Analytics

Go to Marketing > Social > Analytics to see engagement, reach, follower growth, and per-post breakdowns for your connected accounts.
  • Platform APIs lag — give metrics up to 24 hours to appear.
  • Google Business Profile provides profile-level metrics only (views, website clicks, calls); Google discontinued per-post statistics.
  • TikTok metrics appear once a draft has been finalized and the video is public.

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When a Post Fails

You’ll know: Hiveku sends the post’s author an in-app notification (and email, subject to your notification settings) with the reason. The post shows Failed in the calendar with the platform’s error message on each target account. Common causes and fixes:
The account shows a red status under Marketing > Social > Accounts. Reconnect it (same popup flow — history is preserved), then reschedule the post.
Instagram accepts JPEG images only, and every IG post needs media. Convert PNGs to JPEG or attach a video.
Add a per-platform override with a shorter X version, or trim the base content.
X posting is a Premium-plan feature capped at 60 posts per month — if you’ve hit the monthly cap it resets at the start of next month. If you connected your own X app (BYOK) instead of using Hiveku’s, a payment error means that app ran out of prepaid API credits — top up in the X developer console.
Google Posts are auto-rejected for phone numbers in the text and some promotional phrasing. Edit the content and retry.
TikTok drafts wait for you: open the TikTok app, find the inbox notification, and finalize the post. TikTok allows at most 5 pending drafts per 24 hours.
Open the post, change the target account in the Accounts field, and save. As long as it’s still scheduled, the update takes effect before publish time.

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What’s Next?

Connect Social Accounts

Platform-by-platform connection guides

Content Pillars

Define recurring themes for on-brand posting