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Hiveku publishes to Facebook Pages and Instagram Business accounts through your own Meta developer app. One Meta app covers both platforms, you create it once (15–25 minutes), and no Meta review is required.
This is the BYOK (Bring Your Own Key) model: because you create the app and you admin the Pages it posts to, Meta’s Standard Access is all you need — no App Review, no Business Verification.

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Before You Start

  • A Facebook account that admins the Facebook Page you want to post to
  • For Instagram: an Instagram Business or Creator account linked to that Facebook Page (Instagram app → Settings → Business tools and controls)
  • A privacy policy page on your website (any URL works)

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Create the Meta App

1

Register as a Meta developer

Go to developers.facebook.com and log in with the Facebook account that manages your Page. If prompted, complete the one-time developer registration (instant).
2

Create a Business app

Click Create App and choose the Business app type (or the “Manage everything on your Page” use case). Name it after your company — e.g., Acme Social.
3

Add Facebook Login for Business

On the app dashboard, add the Facebook Login for Business product.
4

Add the redirect URI

Open Facebook Login → Settings and paste Hiveku’s redirect URI into Valid OAuth Redirect URIs, then save:
The exact URI is also shown (with a copy button) in Hiveku’s connect dialog.
5

Fill in Settings → Basic

Add a Privacy Policy URL (your website’s privacy page), an App icon, and a Category. These are required to switch the app to Live mode.
6

Switch the app to Live mode

Use the toggle at the top of the app dashboard to switch from Development to Live. No review is needed.
Don’t skip this. An app left in Development mode can still post — but the posts stay invisible to the public. Live mode makes them real.
7

Copy the App ID and App Secret

From Settings → Basic, copy the App ID and App Secret. You’ll paste them into Hiveku next.

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Connect in Hiveku

1

Open the connect dialog

Go to Marketing > Social > Accounts and click Connect Account on the Meta (or Instagram) card.
2

Register your app

Under Set up your Facebook Page app, create a new OAuth app entry: paste the App ID as the Client ID and the App Secret as the Client Secret. This is stored once and reused for reconnects.
3

Authorize and pick your Pages

Click Connect with your app and complete Facebook’s consent popup. Hiveku discovers every Page you admin — and each Instagram Business account linked to those Pages — and shows a picker. Check the ones Hiveku should publish to.

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Good to Know

  • Page tokens don’t expire. Once connected, Facebook publishing keeps working without periodic reconnects.
  • Instagram requires media on every post — an image (JPEG only) or a video. Text-only posts are rejected with a clear error.
  • Instagram carousels support up to 10 images per post.
  • Instagram rate limit: 100 API-published posts per rolling 24 hours per account — far more than any normal schedule.
  • Only people with a role on your app (admin, developer, tester) can run the connect flow — that’s you, since you created it. Teammates who should connect their own Pages need to be added under App roles in the Meta dashboard.