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Publish a blog post, walk away, and let the workflow push it to LinkedIn on your behalf — with optional AI rewriting to match LinkedIn’s tone.
Before you start: connect your LinkedIn account (see Social Posts) and publish at least one blog post so the trigger has something to watch.

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The Flow at a Glance

1. DB trigger

New published blog row

2. Delay + AI

Optional typo grace, tone rewrite

3. LinkedIn post

Publish to profile or org page

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Step 1: Create the Workflow

1

Start a new workflow

Workflows > New Workflow. Name it Blog → LinkedIn.
2

Add a Database trigger

Click Add Trigger > Database. Configure:
  • Table: blog_posts
  • Event: INSERT or UPDATE
  • Condition: status = 'published'
This fires any time a row in blog_posts gets its status flipped to published.
3

Add an optional delay

Click + Add Action > Delay. Set it to 15 minutes. This gives you a grace window to catch typos before the post hits LinkedIn.
4

Add a Create LinkedIn Post action

Click + Add Action > Create LinkedIn Post. Configure:
5

Save and enable

Flip the Enabled toggle. Publish a test post (with throwaway content) to verify.

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Content Templates

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Manual Template

Straightforward. Copies title, excerpt, and a link: 
New on the blog: {{trigger.title}}

{{trigger.excerpt}}

Read more: https://yoursite.com/blog/{{trigger.slug}}
Blog excerpts often read stiff on LinkedIn. Add an AI Generation step before the LinkedIn action:
1

Add AI Generation before the LinkedIn action

Click + Add Action > AI Generation. Name the output linkedin_copy.
2

Write a strong prompt

Something like:
Rewrite this blog excerpt as an engaging LinkedIn post.
Requirements:
- Start with a hook line (question or bold claim)
- 3 short bullet points pulled from the content
- End with a CTA to read the full post
- Match this voice: conversational, smart, no jargon
- Keep it under 1300 characters

Blog title: {{trigger.title}}
Blog excerpt: {{trigger.excerpt}}
URL: https://yoursite.com/blog/{{trigger.slug}}
3

Reference the output in the LinkedIn action

In the Create LinkedIn Post action’s Content field, use {{linkedin_copy}} instead of the manual template.
Include a relevant image with every LinkedIn post. Posts with images see 2–3x the engagement of text-only. You can generate one in the workflow with an AI Image Generation step, or upload a cover image on the blog row and pass it through with {{trigger.featured_image_url}}.

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Template Shortcut

If a Weekly Blog Pipeline template is available in Workflows > New, it ships with this flow plus a weekly digest email.

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Test It

1

Create a test blog post

Title it something clearly testy — Test Post — delete me. Save as Draft first.
2

Flip to Published

Change status to published and save. This triggers the workflow.
3

Watch the runs log

Workflows > Blog → LinkedIn > Runs. The run should appear within seconds. If you added the 15-minute delay, the LinkedIn call is scheduled 15 minutes out — you’ll see the run paused.
4

Verify on LinkedIn

After the delay, check your LinkedIn profile or org page. Delete the test post afterward.

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Customizations

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Avoid Double-Posting on Edits

If your blog is set to re-trigger on every edit, a post can go out twice. Add a condition to the trigger: 
status = 'published' AND (old.status IS NULL OR old.status != 'published')
That limits firing to the transition from non-published to published, not subsequent edits.

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Cross-Post to Multiple Networks

After the LinkedIn action, add a parallel branch with Create Twitter Post and Create Facebook Post actions. The AI step can produce per-network copy variants: 
Generate three social posts:
1. Twitter (under 280 chars, punchy)
2. LinkedIn (professional, with bullets)
3. Facebook (warm, conversational)

Blog: {{trigger.title}}
Then reference {{ai_output.twitter}}, {{ai_output.linkedin}}, etc.

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Troubleshooting

Most likely: the workflow is disabled (toggle it), or the LinkedIn connection expired. Go to Marketing > Social > Accounts, find LinkedIn, and click Reconnect if the token is stale. Also check the workflow’s Runs tab for error messages.
Improve the prompt. Include a voice/tone example, provide a do-not-say list, and give the model a hook or opening line style. Generic prompts get generic output — treat the prompt like a brief you’d give a freelancer.
Your trigger is firing on every update to the row. Either narrow the trigger to INSERT only, or add the status-transition condition above so only the draft→published flip triggers.
LinkedIn limits posts per day per account (typically 25 for profiles, 100 for org pages). If you’re batching a backlog, spread posts across days with a Delay Until step, or pick a smaller subset to auto-post.
LinkedIn requires publicly accessible image URLs (not localhost, not behind auth). Host the image on your deployed site or a CDN, then pass the full URL. Max 5MB, PNG/JPG.

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What’s Next?

Content Pillars

Organize social content around consistent themes

LinkedIn Org Pages

Post from your company page, not just your profile

Post a Blog

Publish the blog posts that fuel this workflow