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Create with AI makes a new picture from a few sentences, or changes a picture you already have, for example turning a photo black and white. It uses your brand guide on its own, so the pictures match your colors and style. This guide makes a photo of fresh coffee beans for Northwind’s website, then a black and white copy of it.

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Open Create with AI

Click Marketing in the left rail, then the Media Library card, then Create with AI at the top of the page.
The Media Library buttons New folder, Browse stock, Create with AI and Upload files, with Create with AI outlined

Create with AI, in the Media Library

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Make a new picture

1

Pick the shape

Under Settings, choose the Aspect ratio: Square (1:1) for social posts, Landscape (16:9) for banners and website headers, or Portrait (9:16) for stories. Here, Landscape (16:9).
The Aspect ratio list open under Settings, with Landscape (16:9) banners, YouTube outlined

The Aspect ratio list

2

Describe the picture and click Generate

In the box at the bottom, describe the picture the way you would brief a photographer: the subject, the light, what is in the background. Click Generate (or press Cmd+Enter, Ctrl+Enter on Windows). Examples above the box gives you ideas.
The description box reading Freshly roasted coffee beans spilling from a metal scoop onto a worn wooden counter, soft morning window light, a ceramic cup of black coffee steaming in the background, with the Generate button outlined

Northwind's description

3

Look at the result

After a short wait the picture appears, with Save to library, Edit this version and Download under it.
The first picture: coffee beans spilling from a metal scoop next to a steaming cup, with a large Northwind Coffee Roasters logo badge on the counter, and Save to library outlined

The first version

Here the AI put the Northwind logo on the counter, which nobody asked for.
4

Try another version

Change the description and generate again. Every version is kept under Versions, so you can click between them and compare. Northwind added “Closer, at counter height, with the scoop in sharp focus and no logo” and got the second version.
Versions (2), with both versions marked Not saved outlined, the second one selected, and the note Images aren't kept until you save them to your library

Two versions to compare

Versions are not kept until you save them, so save the ones you want before you leave the page.

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Save it to your library

1

Click Save to library

With the version you like selected, click Save to library. Give it a Title, pick a Folder (or leave No folder), add Tags, and click Save to library.
The Save to library box with the title Fresh beans and morning coffee, No folder, the tags beans, counter, website, the description it was made from, and the Save to library button outlined

Naming the picture

2

Find it in the library

The picture now says Saved to library. View in library opens it in your Media Library.
The picture's bar showing Saved to library, with the View in library button outlined

Saved

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Change a picture you already have

1

Click Modify and add the picture

At the top of the page, switch from Generate to Modify, then click Add an image. Choose a picture to Upload from your computer, one from your Library, or one of the Stock photos.
The Add a source image box on the Library tab, with the Fresh beans and morning coffee picture outlined

Picking the beans photo from the library

2

Pick a quick edit or describe the change

Click a quick edit, such as Black & white, Vintage or Enhance colors, or type the change you want in the box at the bottom. A quick edit writes its description into the box, and you can add to it before you go.
Editing: Fresh beans and morning coffee, with the quick edits Remove background, Professional, Cartoon, Black & white, Add drama, Vintage, Enhance colors and Oil paint, and Black & white outlined

The quick edits

3

Click Modify

Check the description and click Modify. Northwind added “Keep the photo as it is and add no logo.” to the Black & white description.
Sources (1) with the beans photo, and the description Convert to elegant black and white with enhanced contrast. Keep the photo as it is and add no logo., with the Modify button outlined

The change, ready to make

4

Save the new picture

The result is a new picture; the one you started from stays as it was. Click Save to library to keep it.
The black and white version of the beans photo, with Save to library outlined

The black and white version

Both pictures are now in your Media Library, marked AI.
Two Media Library cards marked AI, Fresh beans and morning coffee in black and white and in color, outlined

The two AI pictures in the library

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Good to know

  • Your logo may show up uninvited. The AI gets your brand guide’s logo along with its colors and style, and sometimes paints the logo into a picture. If a picture should not have it, add “no logo” to the description.
  • Two pictures at once. In Modify, add a second picture to get quick edits such as Add logo and Apply branding, for example to put your real logo on a photo of a coffee bag.
  • Your monthly allowance. Each new picture, including each change made in Modify, counts toward your plan’s monthly image allowance. On Free and Starter, once it is used up the page says This month’s AI images are used, and new pictures wait until next month. On Standard and Premium you can keep going, and each picture past the allowance costs $0.20. See Your monthly image allowance.
  • More: Upload and Organize Your Photos and Media Library and AI Images.