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The AI Content Assistant writes a whole post for you, straight into the editor: the title, the text and the short summary, in your brand voice. You read it, fix what the check points out, and publish it when you are ready. This guide has the AI write a 600-word origin story about Northwind’s Huehuetenango, Guatemala coffee, adds pictures, and leaves the post as a draft.

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Start the post

1

Open Content Management

In the left rail, click Marketing, then the Content Management card.
The Content Management card in Marketing, outlined

The Content Management card

2

Click New post

Click New post at the top right.
The Posts, Calendar, SEO plan, Authors and Tasks tabs, with the New post button outlined

New post

3

Choose the collection and who it is for

Choose Site Content and your website, as in Write and Publish a Blog Post. Then pick your blog’s collection (Northwind’s is Origin Stories). Under Who is this for (optional), you can pick the customer the post is written for. Click Create.
The New Content box with the Origin Stories collection, the Create button and the Avatar Jordan Lee, The Dialed-In Home Barista, outlined, and the Author Jamie Holloway (default)

The collection and the reader

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Ask the AI to write it

1

Tell it what to write

The editor opens with the AI Content Assistant on the left. (If it is closed, click AI at the left of the editor.) Say what the post is about, how long it should be, and that it goes into this post, then click the send arrow.
The AI Content Assistant panel with the request Write this post for me: a 600-word origin story about our Huehuetenango, Guatemala coffee. Put the title, the body and a short excerpt into this post., and the send button, outlined

Northwind's request

2

Wait while it works

The panel shows each step, such as Reading notes and Searching notes, while it looks up what it knows about your business. A long post can take several minutes; this one took about nine. When it is done, it says what it changed.
The reply: it filled the draft with a body of about 600 words, the title Huehuetenango, Guatemala: The Story Behind the Name and an excerpt, left out farm and tasting details it wasn't given, and kept the post a draft

The AI's note when it finished

3

Read the post

The title, the text in Content and the Excerpt under it are filled in. On the right, the Pre-publish check gives the post a score and lists what to fix.
The post editor with the title Huehuetenango, Guatemala: The Story Behind the Name outlined, the first sections of the post, and the Pre-publish check at 60/100 with 1 error and 5 warnings outlined

The post the AI wrote

The Excerpt box with a two-sentence summary of the post, outlined

The excerpt

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Fix what the check finds

Items under Fix before publishing need fixing; items under Worth a look are suggestions. Here the one error was the post’s web address: the slug was still “untitled-content”. Click the Settings tab and type a short slug made from the title in Slug (lowercase letters, digits and hyphens).
The Settings tab with the Slug untitled-content outlined, and the Pre-publish check error The slug is still the placeholder untitled-content outlined

The placeholder slug and the error it causes

With the slug “huehuetenango-guatemala”, the error is gone and the score goes from 60 to 80.
The Slug huehuetenango-guatemala outlined, and the Pre-publish check at 80/100 with 4 warnings outlined

The slug fixed

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Add pictures

1

Open Generate images

Click the … menu at the top right, then Generate images….
The menu next to Publish, with Publish to, Schedule, Generate images, Versions, AI history, Collaboration, Content brief and Open in CMS editor, and Generate images outlined

Generate images, in the menu

2

Click Generate

Leave Featured image and One image under each section that adds information ticked, and set Most images per run. The box shows how many image generations your plan has left this month. Each picture it makes counts toward that number, and on Standard and Premium each one past it costs $0.20. Click Generate.
The Generate images box with Featured image and One image under each section that adds information ticked, Most images per run 4, the monthly count, and the Generate button outlined

The picture options

3

Check the pictures

When it is done, the box lists each picture and what it shows. Click Done; the pictures are in the post.
The Generate images box listing a featured image of the Cuchumatanes mountains and two pictures for sections of the post, with the Done button

Three pictures for the post

4

Swap a picture you don't want

Look at each picture. Here the featured image had the Northwind logo painted into the sky, so it was swapped for a photo from the library: under Featured image, click Library, pick a photo on My Assets, and click Insert Media.
The Select Featured Image box on My Assets with the search guatemala, the terraced coffee farm photo selected and outlined, and Insert Media outlined

Picking a farm photo instead

The photo’s Alt text comes with it from your Media Library.
The Featured image section with the terraced coffee farm photo and the Alt text Terraced coffee farm on a Guatemalan mountainside at sunrise outlined

The new featured image

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Leave it as a draft, or publish it

The post stays a Draft: it is only in your content library until you publish it. To put it on your site now, click Publish (see Write and Publish a Blog Post). To have it go live later, see Schedule a Post and See It on the Calendar.

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Good to know

  • Give it the facts. Here the AI left out the farm, the processing and the tasting notes because nobody had given them to it, rather than making them up. Put the details you want in your request.
  • It writes in your voice. The rules on your brand guide’s Brand Voice tab shape every post. See Tell the AI How Your Brand Sounds.
  • Pictures with your logo. Generated pictures sometimes include your logo where it doesn’t belong. Swap them as shown above, or make your own with Create or Edit a Picture with AI.
  • More: The Content Department explains what the AI does before, during and after a draft.