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Your Media Library holds the photos, videos and files for your website, social posts and emails. Folders keep them sorted, and a short description on each photo helps screen readers, search engines and the AI pick the right one. This guide makes an “Origin photos” folder for Northwind’s coffee-farm pictures, adds a free stock photo to it, and describes one of the photos.

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Open the Media Library

In the left rail, click Marketing, then the Media Library card.
The Marketing page cards Brand Guides, Media Library and SEO Analysis, with the Media Library card outlined

The Media Library card in Marketing

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Make a folder

Click New folder at the top of the page, type a name and click Create folder. The folder is listed under Folders on the left.
The New folder box with the name Origin photos and the Create folder button outlined

Naming the new folder

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Upload your photos

1

Click Upload files

Click the folder on the left to open it, then click Upload files. You can also drag files from your computer straight onto the page; it shows Drop to upload to and the folder’s name.
2

Choose the files and upload them

Click Choose files (or drag more files into the box). Check that Save to folder shows your folder, then click the upload button, which counts your files (here Upload 3 files). Each file can be up to 50 MB.
The Upload files box with Save to folder set to Origin photos, three coffee photos listed as pending, and the Save to folder box and the Upload 3 files button outlined

Three photos ready to upload

The photos are in the folder, with the folder’s count next to its name.
The Origin photos folder outlined in the Folders list with a count of 3, and its three photos: sumatra-harvest, guatemala-coffee-farm and ethiopia-coffee-cherries

The Origin photos folder

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Add a free stock photo

1

Click Browse stock

With the folder open, click Browse stock at the top of the page and search for what you need, here “coffee farm”.
The Browse stock photos box saying Click a photo to add it to Origin photos, with the search coffee farm outlined

Searching stock photos

2

Click a photo

Click the photo you want. It is added to the open folder, named after its photographer.
The Origin photos folder with 4 files, and the new photo of coffee cherries drying on racks, named after its photographer (blurred here), outlined

The stock photo in the folder

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Describe a photo

1

Open the photo and click Edit details

Click a photo to open its details on the right, then click Edit details.
2

Fill in the details and save

  • Alt text: what is in the picture. Screen readers read it aloud, and it is filled in for you when you put the photo on your site.
  • Description: what the photo is for, so you and the AI know when to use it.
  • Tags: a few words separated by commas, to find the photo later.
Click Save changes.
The photo details for guatemala-coffee-farm in edit mode, with the Alt text box and the Save changes button outlined, and a description and tags filled in

Describing the Guatemala farm photo

The details now show the alt text. The same panel has Download, Copy link (a link to the file you can paste anywhere) and Edit with AI.
The details panel for guatemala-coffee-farm with Edit details, Copy link and Delete, and the saved Alt text row outlined

The saved details

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Move several photos at once

1

Select the photos

Tick the box in the top corner of each photo you want to move.
2

Click Move to and pick the folder

In the bar at the bottom, click Move to, then pick the folder under Move to folder (or New folder… to make one).
The bar reading 3 selected with Move to outlined, and its menu open with Origin photos outlined under Move to folder

Moving the photos to a folder

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See the pictures your website uses

Under Site files on the left, click your website. You see every picture the site uses, with a search box to find one, and Open in editor to go to the site builder.
Site files with Northwind Coffee Roasters outlined, showing 15 images and the coffee photos found by the search coffee

Northwind's site pictures

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Good to know

  • Stock photo credits. A stock photo’s details show a Credit line with the photographer’s name. Keep the credit when you publish the photo.
  • Use your photos anywhere. They are in the picture boxes of the site builder, the post editor and the social composer. To swap a photo on your website, see Replace a Photo on Your Site.
  • Make new pictures. Create with AI, next to Browse stock, makes or changes a picture for you. See Create or Edit a Picture with AI.
  • More: Media Library and AI Images covers what happens to every file in the library.