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Describe a scene in a sentence or two and the AI films it: a few seconds of video you can post as a reel or story, or put on your website. You can also bring one of your photos to life. This guide makes a five-second portrait clip of coffee being poured at a Northwind café.

Describe the clip

1

Open Video

Click Marketing in the left rail, then the Media Library card, then Create with AI. Click Video at the top.
2

Pick the shape

Under Settings, choose Portrait (9:16) for reels, stories and TikTok, or Landscape (16:9) for YouTube and your website.
3

Describe what happens

In the box at the bottom, say what the camera sees and how it moves, and the light. To animate one of your photos instead, click Add reference image and pick it.
Create media with Video chosen, outlined; Settings with Portrait (9:16), Reels, Stories, TikTok, outlined, and Add reference image; and the description Slow close-up of a barista pouring a pour-over coffee into a ceramic mug on a wooden café counter, warm morning light, steam rising, with 7 of 20 video clips left this month and Generate video, outlined

The description, portrait, and the clips left

4

Click Generate video, once

The clip takes a few minutes, here about four. You can leave the page: the clip is saved to your media library when it’s ready. Each clip uses one of the month’s clips, counted when you click, so don’t click twice.

Use the clip

The clip plays in the page, with what you asked for and its size.
A portrait clip of a barista pouring water from a kettle into a pour-over dripper above a ceramic mug on a wooden counter, 0:05 long; Saved to your media library; the prompt; 5 s, 1080 x 1920; and Post, Open in library and Download, outlined, with Edit and try again and Start over

Northwind's five-second clip

  • Post opens a new social post with the clip already in it.
  • Open in library shows it with the rest of your media, to use on your website or in emails.
  • Download saves the video file.
  • Edit and try again keeps your description so you can change a few words and make another.

Good to know