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When people search for a business like yours, your Google listing is often the first thing they see: your hours, phone, photos and reviews. Listings scores how complete it is out of 100, tells you exactly what’s missing, and shows how many people saw it and acted. This guide reads the listing of Locus Digital, a marketing agency whose Google Business Profile is connected. Its address and phone are hidden in the pictures.
Listings needs your Google Business Profile connected. See Connect Google Business Profile.

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See your score

Click Marketing in the left rail, then the Listings card. Your listing is shown with its score out of 100, and Score over time shows how it has changed.
The listing with its score 100 out of 100, outlined, the business name, its address and phone hidden, Refresh, and Score over time from Aug 21 to Oct 22

A complete listing

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See what to fix

What to fix checks the ten basics Google looks at: name, address, phone, website, categories, hours, description and service area. Anything missing is listed with a way to fix it: a field you can edit here, or Fix with AI, which suggests the change for you to approve before anything changes on Google.
What to fix: All the basics are filled in, 10 of 10 complete, with Business name, Address, Phone number, Website link, Primary category, Additional categories, Business hours, Business description, Service area and Attributes ticked; and 3 of 42 attributes set, with Review attributes and Fix with AI, outlined

All the basics are in, but few attributes

Attributes are the extra facts Google shows, such as wheelchair access or language help. Set the ones that are true: they help you appear for more searches.

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See how people found you

Open Performance to see the last 30, 60 or 90 days: calls, direction requests and website clicks from your listing, how often it was shown, your rating, and whether people saw you on Maps or in Search, on a phone or a computer.
Performance, 30d selected: Calls 0, Direction requests 51, Website clicks 10, Impressions 271; Reviews 5.0 from 19; and the listing card with its phone and website hidden

The last 30 days

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Check your other directories

Open Other directories. Mark where else you’re listed, such as Apple, Bing, Yelp and Facebook, with the status next to each, and open their own consoles to fix them. Copy NAP block copies your name, address and phone exactly as they are on Google, so every directory matches; search engines trust a business that’s the same everywhere.
Other directories: Directories score not measured yet; in the local pack for 2 of 5 tracked local keywords; Google Maps footprint with Rescan; Apple Business Connect, Bing for Business, Yelp and Facebook, each Not set up, outlined, with Console; and Copy NAP block, outlined, with Name, Address, Phone and Website

Apple, Bing, Yelp and Facebook

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Good to know

  • Name or address wrong? Change those on Google itself: Google checks your business again when they change, so Hiveku doesn’t do it in one click.
  • More than one location? Add location adds another listing to score.
  • Reviews and posts live in SEO, Local (GBP).