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Your Google Business Profile is what people see when they search for you on Google or Maps. Once it’s connected, you can keep it up to date from Hiveku: your description, phone, website and hours, the extra facts Google shows, and posts about what’s new. This guide uses the profile of Locus Digital, a marketing agency, and changes nothing on Google. Its phone number is hidden in the pictures.
Connect your profile first: see Connect Google Business Profile.

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Open your profile

Click Marketing in the left rail, then the SEO Analysis card, then the Local (GBP) tab. If you have more than one location, pick it from the list. Overview shows how people found you; see Check Your Business Listings Score.

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Change your details and hours

1

Open Business info

Click Business info. Your description, phone and website are shown as they are on Google.
Business info, outlined; Locus Digital, Marketing agency, Plano TX; and Business description with 744 of 750 characters, Primary phone hidden, and Website, outlined

The details Google shows

2

Set your hours

Under Regular hours, tick Open on the days you’re open and set the times. Untick a day to show it as closed.
3

Validate and save

Click Validate and save. Hiveku checks the changes with Google first; when Google accepts them, it says so. Click Apply changes to put them on your profile, or Cancel.
Regular hours: Monday to Friday open 09:00 AM to 05:00 PM, Saturday and Sunday closed; and Validate and save, outlined

Hours, and Validate and save

Your business name and address can’t be changed here. Google asks you to verify your business again when those change, so change them on Google itself.

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Set your attributes

Below the hours, Attributes are the extra facts Google shows, such as online appointments, wheelchair access or who owns the business. Tick the ones that are true. Each one changes on Google straight away, with no save button.
Attributes: Toggles apply immediately. Only yes/no attributes are editable here, outlined; a list of attributes with checkboxes; and Online appointments and Onsite services ticked, outlined

Attributes save as you tick them

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Publish a post

Google posts show on your profile for a few weeks: news, an event or an offer.
  1. Click Posts, then New post.
  2. Choose the Post type: Update, Event or Offer.
  3. Write the Post text and, if you like, add a Photo URL.
  4. Under Call to action, pick a button such as BOOK and give it a Button URL, such as your booking page.
  5. Click Publish post. It goes live on Google.
New Business Profile post: Post type Update, outlined, Event or Offer; Post text about free website check-ups, outlined; Photo URL; Call to action BOOK with Button URL, outlined; and Publish post, outlined, with Cancel

A new post, ready to publish

Your posts are listed with Edit, Delete and View on Google. Sync from Google brings in posts made on Google directly.

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Good to know