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When you share a link to your site in an email, an ad or a social post, a few tags on the end of the link tell Hiveku where each visitor came from. When that visitor fills in a form on your site, the new lead in your CRM shows the campaign that brought them. This guide tags a link for Northwind’s October newsletter, signs up through it once as a test visitor, and finds the campaign on the new lead. Add these tags to the end of the page address, after a ?, joined by &: Northwind’s newsletter link to its sign-up page looked like this:
Use lowercase words with dashes and the same names every time, so one campaign doesn’t show up as two. Two more tags are optional: utm_content tells two links in the same email apart, and utm_term holds an ad’s keyword. Link straight to the page with the form: Hiveku reads the tags on the page where the visitor fills it in.

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Send it, and watch the leads come in

Put the tagged link in your email, ad or post. Northwind opened it and signed up once as a test visitor, theo.brandt@example.com.
1

Open the new lead

Click CRM in the left rail, then Contacts, and click the new contact. Under Contact info, Lead source says which kind of channel brought them: the email medium shows as Email marketing.
A new contact, Lead, with the email theo.brandt@example.com and Lead source: Email marketing, outlined

The lead's source

2

See the campaign

In the contact’s activity, the Origin card shows the Original source, the first one that brought this person. Click Show UTM attribution + history to see the tags from the link: here the newsletter, email and the october-roast campaign.
Origin, first-touch attribution: Original source Email marketing, outlined, and Original UTMs utm_source newsletter, utm_medium email, utm_campaign october-roast, outlined, beside Current UTMs and the source history

The campaign that brought them

Current UTMs show the latest link they came through, if they come back later through another campaign.

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See every lead from a channel

On Contacts, click Filters and pick a channel under Original source, such as Email marketing. The list shows only the leads that first came from it, with how many there are.
Contacts filtered by orig source: Email marketing, outlined, with 5 contacts, outlined, including theo.brandt@example.com

Every lead that first came from email

Export downloads the filtered list as a CSV file.

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Good to know

  • Ad clicks are tagged for you. Google and Microsoft ads add their own click tag to each link, so those leads show as Paid search even without your own tags. Add utm_campaign to tell your campaigns apart.
  • No tags, no campaign. A visitor who types your address or uses a bookmark shows as Direct traffic.
  • Leads that don’t come from your site. Calls, chats and imported contacts show as Offline sources.
  • How it works. For what Hiveku records when someone arrives from an ad, see How Attribution Works.
  • Send a test first. Open your tagged link yourself, fill in the form with a test address, and check the new lead before the campaign goes out.