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A site audit visits the pages of your website the way a search engine does and lists what holds them back: links that go nowhere, slow pages, images with no description, page titles that get cut off. Each problem comes with what to do about it. This guide audits the live Northwind site and finds where each fix is made.

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Start an audit

1

Open Manual Tools

Click Marketing in the left rail, then the SEO Analysis card, then Manual Tools at the top.
The SEO Dashboard header with Manual Tools outlined, next to Save and AI Assistant

Manual Tools, on the SEO Dashboard

2

Click Launch Site Audit

Under Site Audit, click Launch Site Audit.
The Site Audit card with the Launch Site Audit button outlined

Launch Site Audit

3

Enter your address and run it

Type your live site’s address and pick how many pages to check. 10 or 25 is plenty for a small site, and bigger audits take longer. Click Run Audit.
The Site Audit form with Northwind's production address, 25 pages and the Run Audit button outlined

Northwind's live address, 25 pages

The page counts the pages as it checks them. Northwind’s audit took about two and a half minutes.

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Read the results

The first card is your site’s health score out of 100, with the number of pages checked. Errors are the problems to fix first, then Warnings and Notices. Right after an audit, Export CSV and Export JSON download the full results.
Site Health for Northwind's address: the score card 51%, 17 pages crawled, outlined; Errors 5, Warnings 7 and Notices 18; and the Export CSV and Export JSON buttons, outlined

Northwind's site health

Open the Issues tab. Each problem shows how many pages have it: click the number to list them. Northwind’s site links to five pages that do not exist, such as /contact and /events. The button under Action says how to fix each one.
All Issues: 404 and other 4xx errors on 5 pages, with the number and the list of five addresses outlined and the Action button outlined; below it Slow loading pages, Missing image alt text and Title tags too long

Five links that go nowhere

Fix Recommendation for 404 and other 4xx errors: Fix broken URLs or implement proper redirects to working pages. Check internal links and update them to point to valid pages, outlined

How to fix it

Recommendations lists every fix in order of priority, with the number of pages each one affects.
The Recommendations tab, outlined, with Priority Recommendations: 404 and other 4xx errors, high priority, 5 pages affected, outlined, then Slow loading pages

Fixes, most important first

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Fix what it finds

You fix each problem in your site, most of them in the site builder:
  • 404 and other 4xx errors: ask the AI in the site builder to add the missing pages or to point the links at pages that exist (see Make a Change with the AI Chat). If a page moved, send its old address to the new one with a redirect (see Manage URL Redirects).
  • Title tags too long: shorten the titles of the pages listed to about 60 characters (see Improve How a Page Shows in Google).
  • Missing image alt text: ask the AI to add a short description to each image on the pages listed.
  • Slow loading pages: ask the AI to make the page lighter, for example by shrinking its images.
Then publish your changes (see Publish Your Changes) and run the audit again: the audit checks what visitors see, so a fix counts once it is live.

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Compare with earlier audits

Click History to see past audits with their score, errors, warnings and pages. View opens one again.
Recent Audits with Northwind's audit of 10/21/2026: 51% health, 5 errors, 7 warnings, 17 pages, with the History and View buttons outlined

Past audits

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Good to know

  • Fix errors first. Links that go nowhere stop visitors and search engines alike; long titles and missing descriptions can wait.
  • Audit any address. You can audit a competitor’s site the same way, to compare. Each audit uses some of your plan’s monthly SEO research, so audit the pages that matter.
  • More: Run an AI SEO Site Audit covers every check, and Track Where You Rank on Google shows whether your fixes move you up.