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When you rename a page or take one down, links to its old address stop working: in old emails, on other sites and in Google. A redirect sends anyone who opens the old address to the new page instead. This guide sends Northwind’s old address /our-story to its About page, /about.

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Add the redirect

1

Open Redirects

Open your website, click its name at the top of the page, then Hosting. Click Redirects.
2

Type the old and new addresses

Click Add. Type the old address in the first box and the page it should go to in the second, each starting with a slash. Leave 301 for a page that has moved for good, or pick 302 for a short-term move. Click Add.
The new redirect row with /our-story and /about typed, outlined, the code 301, and the Add button, outlined

/our-story, sent to /about

The redirect joins the list, marked Active.
The row /our-story to /about, 301, Exact, Active, with its delete button, outlined

The new redirect in the list

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Make it live

A saved redirect isn’t on your live site yet. The page says You have undeployed changes: saved redirects go live with your next publish to production, or right away with Deploy Changes, whichever comes first.
URL Redirects, 8 total and 8 active, with the Deploy Changes button, outlined, and the notice You have undeployed changes, outlined

Waiting to go live

To make it live now, click Deploy Changes, then Deploy. It reaches visitors everywhere in 10 to 15 minutes. Tick Also deploy to development first if your Development version should get it too. This guide stops before Deploy. A saved redirect still goes live with the site’s next publish, so Northwind’s test redirect was deleted after the screenshots.

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Good to know

  • Many redirects. Import takes a spreadsheet saved as CSV, and Sample downloads one to start from. Export saves the list.
  • A whole section at once. Add makes a redirect for one address. To send every page under an old address to the matching page under a new one, such as /blog to /articles, import a CSV row whose match_type is prefix, as in the Sample file.
  • Remove one. The trash can on its row deletes it, after you confirm. The change goes live with the next deploy, like any other.
  • Built in. Addresses ending in /index.html already go to the clean address by themselves.
  • More: Run a Site Audit and Fix What It Finds finds broken links worth redirecting.