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When someone shares a page of your site on Facebook, LinkedIn, X or in a text message, a card appears with a picture, a title and a short text. Without a picture of your own, the card is plain or shows whatever the app finds. You can choose each of them for every page. This guide gives the home page of Northwind’s Pearl District site a picture of a Northwind cup.

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See which pages have no picture

In the builder, click SEO in the row of icons above the preview, then the magnifying glass on a page’s box (or double-click the box). The page’s panel opens with its On-page audit. No social share image means the page has no picture for sharing.
On-page audit 65, Needs work: Title is short, Description is short, No social share image, outlined, and No structured data

The home page, before

The picture has to be online already. Pictures in your media library are.
1

Open the picture in your media library

Click Marketing in the left rail, then Media, and click the picture. A wide picture works best: 1200 by 630 is ideal.
2

Copy its link

Click Copy link.
The picture's details: Edit with AI, Download, Edit details, Copy link, outlined, Delete; and Dimensions 1600 x 900, outlined

Copy link, and the picture's size

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Add it to the page

1

Paste the link

Back in the page’s SEO panel, open Open Graph (Facebook, LinkedIn). Paste the link into OG Image URL. The picture appears below it.
OG Title and OG Description, empty, showing the page's own title and description in grey; OG Image URL with the pasted link, outlined; and the picture of a Northwind cup next to a tasting notebook, outlined

The picture for sharing

OG Title and OG Description are the title and text on the card. Left empty, they use the page’s own title and description, shown in grey.
2

Preview the card

Further down, under Live Previews, click Facebook or Twitter to see the card.
Live Previews with Facebook selected, outlined; the card, outlined: the picture of the Northwind cup, the site's address, Northwind Pearl District and Welcome to Northwind Pearl District

The card on Facebook

3

Save

Click Save SEO Settings.
SEO settings saved successfully, above Save SEO Settings, outlined

Saved

No social share image leaves the page’s audit, and its score goes up. Northwind’s went from 65 to 75.
The card changes once you publish your changes.

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Good to know

  • Each page has its own. Repeat for the pages people share most, such as your menu or a blog post.
  • On X, the card uses the same picture. Twitter Card sets whether it shows large or small, and can give X its own title and text.
  • Already shared? Facebook and LinkedIn remember a card for a while. Their sharing debugger pages fetch the new one.
  • Titles and descriptions for Google: see Improve How a Page Shows in Google.