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Most people look around your website and leave without getting in touch. Visitor identification recognizes some of them: their name, work email and company, where it can be found. For a business that sells to other businesses, it shows which companies are looking at you, and which pages caught their eye. This guide uses the website of Locus Digital, a marketing agency. Every visitor’s name, email and company is hidden in the pictures.

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Find the identified visitors

1

Open the Visitor List

Click Websites in the left rail, then ⋮ on the site’s card, then Analytics. Click the Visitor List tab.
2

Show only identified visitors

Under Identification Status, choose Identified. The list shows each person’s name, email, company and where they came from. Search by name, email or company at the top.
The Visitor List with Identification Status Identified, outlined; columns Visitor, Email, Company, Source and Channels, with each visitor's name, email and company hidden; and the ICP Match card, 14% matched, 15 of 105 visitors match an ICP

Identified visitors (details hidden)

ICP Match, on the right, shows how many visitors look like your ideal customers. Click Manage to describe your ideal customer by job title and seniority.

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Look at one visitor

Click a visitor to open their profile. Company Details shows the company’s industry and size.
Company Details: the company's name and website hidden, Financial Services, 1100 Employees

The visitor's company

Further down, Engagement Scores rates each page they visited by how much time, scrolling and clicking they gave it. High Intent on a quote or pricing page is a good sign they’re ready to talk.
Engagement Scores: the home page 95, High Intent, 93 views, 33 clicks, 100% scrolled, outlined; /free-quote 95, High Intent; /our-work 80, High Intent; /testimonials 75, Engaged; /contact-us 75, Engaged; /services 65, Engaged

How interested they are, page by page

Visitor Journey, below, lists every page they opened, in order.

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Follow up

  • Their LinkedIn page opens from the LinkedIn button on their profile, when one was found.
  • Export at the top of the list downloads the visitors you’re looking at, for example to import into your CRM: see Bring Your Contacts In from a Spreadsheet.

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Good to know

  • Only some visitors can be identified. Most stay anonymous; they’re still counted in your analytics.
  • Your plan includes a number of identifications each month. See See Your Plan and Usage.
  • Use it with care. Contact people the way you’d want to be contacted, and follow the privacy rules where you work.